Discovery Commerce: the new e-commerce frontier on TikTok Shop
While traditional e-commerce has been based on purchase intent for [...]
Why is affiliate marketing the cornerstone of TikTok Shop performance?
The arrival of TikTok Shop in France reshuffles the e-commerce [...]
Live Shopping on TikTok Shop: should you go and how?
Live Shopping is no longer an emerging trend: it's [...]
Buy Now Pay Later (BNPL): strategic leverage to boost e-commerce conversions
In an economic climate where consumers are looking for ever [...]
BtoB content creators: powerful leverage for your leads and sales
BtoB content creators, whether newsletter authors, podcasters, YouTubers or LinkedIn [...]
Pandora boosts customer acquisition with bank cashback
In its constant search for effective levers for its customers, [...]
Social Commerce: social networks become marketplaces
Social commerce, or social selling, is a major development in [...]
Affiliate Manager: how to manage content creators as an affiliate lever?
Affiliation is a business model that makes it possible [...]
Bank cashback (CLO and ALO) wins over advertisers and consumers alike
Bank cashback, which emerged in the mid-2010s, has long been [...]
Commanders Act, partnering advertisers in the age of cookieless
In a rapidly changing digital ecosystem, marked by the [...]
