Generate leads online
Recruiting the right partners to activate the right channels is essential to the success of your lead generation campaigns. Our LeadGen experts select reliable partners capable of delivering your messages to qualified audiences: thematic affiliates, influencers or advertising platforms. Each partner is chosen on the basis of its ability to attract leads in line with your target audience. The diversity of acquisition channels increases the impact of your campaigns by reaching a variety of audiences, thus extending the reach of your message. This diversity also helps reduce the risk of dependency on a single channel, and optimizes return on investment. An engaging creative experience is key to capturing prospects’ attention. Messages need to be personalized and tailored to each channel, while being visually appealing and compelling. Relevant content, a clear value proposition and a strong call-to-action encourage users to leave their information, turning a simple visit into a qualified lead.
Channels dedicated to lead generation
Affiliation
Affiliation, remunerated on a cost-per-lead (CPL) basis, makes it possible to combine different channels to build a performance-based lead-gathering system: e-mailing, retargeting, co-registration. This makes it possible to reach B2C or B2B audiences at various stages of their buying process.
Search Ads
Search Ads, through targeted ads on keywords that enable consumers to search for your brand or products, whether they know you or not. You’re present in the first results of search engines to capture more leads.
Social Ads
With Social Ads, LeadGen Effinity’s experts can help you collect your leads on social networks using a variety of devices: a landing page, a chatbot on Messenger that displays your form in the form of a conversation, a Facebook-integrated form, and so on.
Messaging
Effinity can help you set up lead-acquisition campaigns using SMS or RCS: from defining messages to selecting mailing bases. Our messages have an open rate of close to 98%, making them a highly effective channel for reaching your targets.
Telemarketing
Leads from telemarketing campaigns are highly qualified, since there has been a direct exchange with the prospect. Nox’s LeadGen experts work with a range of partners to access a variety of databases, depending on the objectives and target audiences, both B2C and B2B.
Native Ads
Effinity has an extensive network of premium partners in various sectors, enabling your native ads to be delivered on highly relevant, high-audience platforms. This increases the visibility of your campaigns and improves prospect targeting.
Effinity
to deliver quality leads
A team of experts dedicated to lead generation
| Our LeadGen agency brings together experts specialized in the various acquisition channels involved in collecting qualified leads. They master the strategies of SEA, affiliate marketing, advertising campaigns, etc. to attract and convert prospects in line with your objectives. | Thanks to this wide-ranging expertise, Effinity designs tailor-made solutions to meet the needs of every customer, whatever their sector of activity. This targeted approach guarantees effective lead gathering, optimizing results and return on investment (ROI). |
An ethical commitment
| Effinity is committed to an ethical approach. As a member of the CPA (Collectif pour les acteurs du marketing digital), our agency is committed to responsible data collection and processing practices. The CPA brings together players committed to respecting charters guaranteeing compliance with best practices. | We select reliable and transparent publishers. This ethical commitment assures brands that their lead generation campaigns are carried out within a legal, respectful and sustainable framework, promoting consumer confidence. |
Deduplicated collection
| Effinity ensures that lead collection runs smoothly by systematically de-duplicating files. This means that each lead is compared with your existing database to avoid duplication, and therefore the repetition of advertising to the same target. | This approach helps preserve your brand image by avoiding irritating prospects with redundant solicitations. What’s more, deduplication optimizes advertising spend by ensuring that every euro invested generates a maximum number of new, qualified leads. |
Performance-based lead-gathering operations
| Effinity adopts a performance-based approach to all its lead-gathering operations. Thanks to meticulous monitoring and ongoing analysis of results, campaigns are adjusted to optimize return on investment (ROI). Every action is measured against its effectiveness, and you only pay for the leads you actually generate. | This approach allows you to keep your budget perfectly under control, while guaranteeing the consistent quality of the leads you generate. Effinity optimizes both the profitability of your campaigns and the growth of your prospect base. |
International lead generation
| With its Export division, Effinity extends its lead generation services beyond the French borders. Our experts manage your lead-acquisition campaigns across the main European countries, adapting to the particularities of local markets. | By mastering the regulations and cultural specificities of each country, Effinity ensures high-performance results while respecting consumers’ local expectations. This international expertise enables you to develop your export business by capturing qualified leads, thus strengthening your presence in your strategic European markets. |
