Social Ads agency for your Meta campaigns (Facebook, Instagram), TikTok, YouTube, Pinterest, LinkedIn
Effinity is a Social Ads agency specializing in the management and optimization of advertising campaigns on social networks. With its extensive expertise, Effinity helps companies increase their visibility and achieve their marketing and sales objectives on key platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and Pinterest.
Our team of experts has in-depth knowledge of the advertising platforms and best practices specific to each social network. We constantly keep abreast of the latest trends and features to deliver creative advertising strategies. Our Social Ads agency deploys a personalized approach: each client benefits from an analysis of their market, competitors and specific objectives. This enables us to design tailor-made campaigns, perfectly aligned with each brand’s needs and expectations.
Our Social Ads agency works for you!
#1 – La bonne créa
Our experts pay close attention to the messages used in your campaigns, both in form and content, so that they are effective and encourage consumer action, while respecting your brand image. With a key rule: 1 creative = 1 persona = 1 message.
#2 – Audience selection
The power of Social Ads lies largely in the choice of audiences to activate according to your objectives (awareness, conversions, engagement, etc.): demographic data, centers of interest, similar audiences, purchase intentions, CRM databases, remarketing.
#3 – Performance measurement
Our Social Ads agency ensures precise measurement of the performance of your campaigns on social networks, through its ability to audit tracking and support its customers in setting up effective tracking (Server side).
#4 – Optimization
Social Ads campaigns require constant optimization to maintain their appeal and ensure that all intended targets have been exposed to your message. To achieve this, our experts regularly modify campaigns (A/B test on creatives, placements, audiences, etc.).
#5 – Reporting
Effinity gives you a precise view of your campaign results, through customized reports configured according to your campaign objectives.
Social Ads, a way to amplify your influencer marketing
With influencer marketing, influencers produce authentic, original content about your brand and/or products and share it with their community. By amplifying influence through Social Ads, Effinity enables you to go beyond this community, while controlling the audiences to which you will distribute this same content. So, once a post has been published by an influencer, our Social Ads experts take over from the Influence team to multiply its visibility and lifespan.
Why choose Effinity as your Social Ads agency?
Board
Because we don’t specialize in just one channel, but master the entire digital acquisition chain, Effinity is able to deliver recommendations that meet your need to boost performance, rather than focusing on one acquisition channel or another.
Control
We constantly analyze the results of your campaigns to compare them with your objectives and identify areas for optimization and growth opportunities.
Report
Our experts will work with you to build your report based on the target KPI’s we’ve set together, and the key indicators you need to track for your teams, as well as for your internal dashboards.
Proximity
The various partnerships we’ve forged with social networks not only give us greater control over them, but also give us previews of their latest innovations and direct access to their developers.
Discover our Social Ads agency expertise
Meta Facebook Ads
The world’s oldest social network remains an effective and relevant platform for advertising campaigns, with 40 million monthly active users in France. Our Facebook Ads experts apply all the best practices to design and promote high-performance ads, whatever your marketing objectives: awareness, conversion, lead generation, etc., in both BtoC and BtoB. They’ll be with you every step of the way, ensuring that your advertising strategies reach and engage your target audiences.
Meta Instagram Ads
Instagram, with its 22 million users in France, is a key platform for reaching and engaging potential customers. Our specialized Instagram Ads agency helps brands achieve their goals through effective advertising campaigns. We offer advanced expertise and in-depth knowledge of the platform and advertising best practices. We develop customized strategies by analyzing the market, competitors and each brand’s specific objectives. Our creative team designs attractive visual content to capture audience attention and reinforce brand image. We also ensure ongoing campaign optimization to maximize ROI.
TikTok Ads
TikTok has become an essential entertainment platform, enabling brands to create innovative and viral content. By 2023, 21.4 million people in France will be using the app every month! Effinity offers a personalized approach based on your business sector, and works alongside you to meet your objectives, using the platform’s current codes and formats, which emphasize creativity and short videos.
Pinterest Ads
With nearly 15 million users in France, Pinterest stands out as a platform that engages audiences from inspiration to conversion.
Our Pinterest Ads experts design and manage your customized Ads campaigns, choosing the targeting and formats best suited to achieving your objectives: awareness, consideration, conversion.
YouTube Ads
In France, over 41 million people use YouTube every month! The world’s second-largest search engine, after Google, offers numerous opportunities for brands to advertise within a wide variety of content. They can take advantage of multiple advertising formats, enabling them to reach a diverse and engaged audience. Our YouTube Ads agency can help you make the most of YouTube, whatever your objectives: increasing your brand awareness, generating leads or boosting sales,
LinkedIn Ads
LinkedIn is the BtoB platform par excellence. With over 29 million professionals using it in France, it offers numerous targeting options based on professional criteria (function, company size, etc.). Our LinkedIn Ads experts are at your side to design, promote and optimize your BtoB campaigns for a variety of objectives: increasing brand awareness, generating qualified leads, promoting events or recruiting talent.
