Ads agency for your SEA, Social Ads, Shopping, Audio Ads and BtoB campaigns
As an Ads agency, Effinity does not specialize in a single advertising lever. On the contrary, our extensive knowledge of the various advertising platforms enables us to guide our customers towards the platform or platforms best suited to their objectives.
It’s not a question of favoring one over another, but rather of using those that will deliver the best results for a given budget.
Why use an Ads agency?
Control that adapts to your objectives
Our Ads agency tailors the strategies we propose to our customers according to their objectives, whether sales, traffic, brand awareness or lead generation. Each campaign is optimized to maximize results in line with these objectives.
Exploiting the diversity of audiences
Our Ads experts use a wide variety of audiences to target consumers. This includes first-party data, third-party data, as well as predictive, similar, contextual and behavioral audiences. This diversity enables us to reach a wide range of relevant segments.
A multitude of investments to choose from
To achieve their objectives, Effinity’s Ads teams deploy campaigns across a wide range of ad placements: Search Ads, to capture search intent, Social Ads, to engage on social networks, Shopping Ads, to promote products, and Audio Ads to reach streaming listeners. This multi-platform approach maximizes the visibility and impact of advertising campaigns.
Ads experts, orchestrating your campaigns!
Our Ads experts work daily with advertising platforms, not for themselves… but for our customers. We attach particular importance to keeping an objective eye on the performance of the various channels we manage. Today’s digital pluralism, including Ads, enables us to arbitrate our budget strategies according to the real impact they have on your results. In the same way, our Ads experts rely on the machine learning of the increasingly powerful algorithms of the various platforms, but we don’t rely on them. Although often relevant and useful, automatic budgetary or strategic recommendations need to be constantly challenged with an overall vision of the account and its objectives. In this same logic, we don’t wait passively for requests, but make sure we are proactive in managing and optimizing campaigns and anticipating your needs.
Effinity integrates a creative studio to boost your campaigns
Creativity at the service of your performance
Creative plays a key role in the success of both affiliate and Ads campaigns. Studio Effinity designs creative concepts tailored to the specific needs of each brand and campaign. Our expertise extends to the application of these creations on all the most effective channels and formats to maximize impact and engagement. Whether it’s unique visuals, videos, user-generated content (UGC), banners, carousels, landing pages or email kits, we optimize each creative to effectively reach your audience, promoting engagement and conversion.
Why choose Effinity for your Ads campaigns?
Tracking at the heart of our business
Historically an affiliation agency, now a digital acquisition agency, we are more aware than anyone of the importance of measurement in understanding and optimizing campaigns. This expertise enables us to provide you with the technical support you need to customize your tagging plans, manage your feeds for dynamic campaigns, and more.
Measuring relevant KPIs
Measurement and tracking don’t just apply to performance and conversion campaigns. Working towards objectives in terms of awareness, interactions, traffic… also requires you to track the right KPIs and optimize according to clear, defined data. That’s why our Ads agency customizes your report 100%, adapting it to the right objectives and performance indicators, and integrating your analytics data (GA, Matomo…).
An extension of your team
As a French company on a human scale, we attach a great deal of importance to the human element, both in our work (with a focus on automation and AI) and in our relationships with advertisers. We see ourselves more as partners than service providers, and we aim to become an extension of your acquisition team. This way of working enables our Ads agency to plan ahead and work with advertisers over the long term: we’ve been working with some of them for over 10 years.
Customized SEA support
Our Search Ads experts can help you set up campaigns on Google Ads and Bing Ads, enabling you to achieve rapid results, whatever your objectives – visibility, sales, leads, etc. – and whether your company is active in the BtoC or BtoB world. Whether your company is active in the BtoC or BtoB world. Our Google Partner and Microsoft Advertising Partner certifications enable us to maintain and improve our knowledge on an ongoing basis, so that we can provide you with quality service and support, focused on campaign performance and budget control. Our Search Ads experts constantly analyze the results of your campaigns in relation to your objectives, to identify areas for optimization and growth opportunities. They work alongside your teams at every stage of campaign implementation, from defining campaign strategy to ongoing optimization.
Social Ads campaigns
Effinity is a Social Ads agency specializing in the management and optimization of advertising campaigns on social networks. With its extensive expertise, Effinity can help you increase your visibility and achieve your marketing and sales objectives on key platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and Pinterest. Our Social Ads experts deploy a personalized approach: each customer benefits from an analysis of their market, competitors and specific objectives. This enables us to design tailor-made campaigns, perfectly aligned with each brand’s needs and expectations. Our agency doesn’t specialize in just one social network, so our experts are able to deliver recommendations that meet your need to boost performance using the most appropriate network(s).
Shopping Ads
Our Shopping Ads agency specializes in managing and optimizing advertising campaigns for products on online shopping platforms, including Google Shopping and other price comparison sites. We have developed a specific tool, the Feed Center, which enables us to create standardized feeds based on the technical specificities of each comparator. In this way, we maximize referencing on the comparators and optimize performance at the same time. Our Shopping Ads agency enables you to reach an intentional audience, looking for the best offers for products they want to buy. Our experts can help you achieve your objectives, from increasing the number of new customers and qualified traffic to boosting sales and maximizing visibility.
Audio Ads
Our Audio Ads agency can advise you on the best practices for running successful audio advertising campaigns on music platforms such as Spotify and Deezer. Effinity’s expertise in target selection, message definition and tracking brings you real added value in the deployment of Audio Ads campaigns, with the aim of developing brand awareness, brand recognition and conversions.
B2B Ads
Our Ads B2B agency specializes in the management and optimization of B2B advertising campaigns. These campaigns can meet a variety of objectives, such as increasing brand awareness, generating leads, engagement or conversions. Our B2B Ads experts are experts in the acquisition channels available, including Google Ads and Bing Ads for Search Ads, and LinkedIn Ads and Facebook Ads for Social Ads. They are constantly striving to deliver high-performance campaigns that keep ROI and acquisition costs under control.
Discover how our other expertise can accelerate your growth
