Technology and innovation at the heart of our development
Founded in 2000, Effinity’s development has always been driven by innovation. This innovation takes the form of a personalized approach to advertiser-publisher relations, creating a close relationship and a community of interest that encourages the development of new business. Digital acquisition has come a long way in recent years. Faced with the multiplication of acquisition channels, Effinity is constantly reinventing it to make it ever more effective, and to adapt to the new needs and challenges of e-tailers and their partners alike. Our success is based on our proprietary technology, developed by a team of ten or so tech and R&D engineers based in Bordeaux. Their mission is not only to optimize the performance tracking of existing tools, but also to create the affiliation and influence tools of tomorrow, adapted to the ever-changing habits of consumers.
Innovation in methodologies materialized by technological developments
In order to manage our customers’ campaigns more effectively, we develop tools that enable us to improve our practices, thanks to a better understanding of the mechanisms of digital acquisition. Here are a few examples:
- Measuring the contribution of affiliation
- Promocode engagement measurement
- Performance attribution by dedicated codes
- Adaptation of affiliation solutions for very small businesses or white-label tools for advertisers, publishers or agencies
Innovative technologies for enhanced services
The quality of service provided to our customers is a constant preoccupation. In order to offer you an ever smoother experience, Effinity is constantly innovating in the optimization of its business processes. Here are a few examples:
- The ContainerTag, which enables the integration of partner scripts, but also Facebook or Pinterest pixels, or matching with your product catalog.
- Development of a Feed Center to optimize product distribution (technological shift to non-relational databases, Deep Learning, management of over 100 million products, etc.).
- Integration of external data (over 20 APIs connected to the Effinity information system) to build dashboards of all channels used and optimize your acquisition budgets.
- Cookieless tracking to meet browser constraints and the latest E-Privacy regulations.
Tracking tailored to digital marketing measurement
Tracking is a key element in the success of digital acquisition campaigns and transparency between advertisers and affiliates. It makes it possible to monitor affiliate performance, evaluate existing strategies and adjust remuneration to guarantee optimal ROI. For affiliates, tracking offers a clear view of their results, enabling them to optimize their efforts. Effinity tracking offers solutions adapted to market trends, in particular First-Party Cookie tracking, essential in the face of the announced disappearance of Third-Party cookies. This type of tracking, based on secure protocols, is compatible with all browsers and protects users’ private data. Effinity also offers Server-to-Server tracking, which makes it possible to measure user paths without requiring CNIL consent, while remaining compatible with adblockers. This method ensures continuous visibility of marketing performance, and enables partners to be fairly remunerated.
Product feed management for optimized distribution
Effinity’s workflow management enables us to respond effectively to the complex challenges of standardization, optimization and analysis in acquisition campaigns. In terms of standardization, Effinity ensures that product feeds comply with publishers’ requirements. Each feed is adjusted according to the technical specifications and constraints of partner platforms, guaranteeing smooth, error-free distribution of product data. Feed optimization is another major advantage. Effinity makes it possible to prioritize the best-performing products, highlighting those that generate the most conversions. Unprofitable products can be automatically deactivated, allowing efforts to be concentrated on high-potential items, maximizing ROI. Finally, feed analysis is essential for fine-tuning marketing strategies. Effinity offers detailed analysis tools by partner, category and product. This granularity makes it possible to identify trends, understand the performance of each segment, and adjust campaigns in real time to improve results.
Affiliate marketing software for outsourced or in-house use
Over the past 25 years, Effinity has established itself as an undisputed player in the field of affiliation, thanks to its proven expertise and recognized know-how. Drawing on this experience, our agency offers a complete affiliate platform for advertisers and agencies, providing them with unique flexibility according to their needs. For those looking for an outsourced solution, Effinity provides a platform and support from dedicated experts. Our teams provide personalized support, guaranteeing optimized affiliate campaigns and maximum return on investment. This support enables advertisers or agencies to benefit from simplified management while accessing advanced strategies, adjusted in real time by affiliation specialists. Effinity also offers SaaS software, designed for those wishing to internalize the management of their affiliate programme. This intuitive software offers total autonomy to advertisers, publishers and agencies, enabling them to manage their partners directly and track performance in real time. This solution is ideal for those who want to retain total control over their campaigns, while benefiting from Effinity’s expertise and support.
