The expertise of a digital acquisition agency
Our digital acquisition agency specializes in four complementary areas: affiliation, Ads, influence and LeadGen. Thanks to our expertise, we connect brands with the right partners, optimize their advertising campaigns, and collaborate with content creators to maximize their impact. One of Effinity’s great strengths lies in our experts’ ability to create synergies between these different professions, with the result of boosting our customers’ overall performance and improving their ROI. Our digital acquisition experts offer creative, integrated solutions to help you achieve sustainable growth.
Personalized support
to develop your business
Teams tailored to your needs
The Performance Manager is the orchestra conductor of your acquisition campaigns. He or she is your single point of contact and masters all of Effinity’s expertise.
His or her role is to support you on a daily basis and help you maximize your performance, in particular by promoting synergies between each channel and making budgetary decisions in favor of the most effective channels.
A sequenced relationship between your teams and ours
Daily monitoring
- Campaign management, tracking and optimization
- Media buying negotiation
- Proactivity in setting up campaigns
Weekly report
- Automated, customizable report
- Full update by lever on volumes and upcoming actions
- Optimization recommendations
Monthly review
- Monthly review
- Review of results by lever for the past month
- Setting objectives for the following month
Quarterly steering
- Steering Committee
- Meetings with operational and strategic teams (management)
- Brand news
- Suggest new areas to explore (new channels, new players, etc.).
Acquisition report
customized to your needs
100% co-constructed report that adapts to your needs and monitoring documents.
- Defining your performance indicators
- Creation of a Dashboard integrating your data
- Track costs and KPIs according to your measurements
- Continuous monitoring of your performance in line with your objectives
Campaign management and comparison possible with views
- per affiliate,
- by affiliate type,
- per support,
- per group,
- per commercial operation,
- by highlighting, etc.
With multiple KPIs available, and the ability to configure your own KPIs according to your needs or specific calculation modes (ROI, ROAS, COS, etc.).
Reports dedicated to influence
- per discount code used
- by platform of influence
Reports dedicated to Content Commerce
- per item
- per product in the article, etc.
Reports dedicated to advertising
- By social network
- By search engine,
- By campaign, etc.
All digital acquisition professions
Affiliate platform
Advertisers, publishers, agencies
Effinity offers an affiliate platform that connects advertisers, publishers and agencies to optimize their performance. With nearly 25 years of expertise, Effinity offers self-service or customized solutions to meet each customer’s objectives. Thanks to a diversified network of quality partners and advanced technologies, our affiliate platform helps increase visibility, traffic and conversions. Advertisers benefit from transparent campaign management, while publishers and agencies benefit from profitable collaborations and personalized support to monetize their audiences.
Ads expertise
Awareness, traffic, sales, leads
Effinity is a versatile Ads agency, not specialized in a single advertising lever. Thanks to our in-depth knowledge of different platforms, we guide our customers towards the channels best suited to their objectives, whether sales, traffic, brand awareness or lead generation. Effinity’s experts leverage various audiences and ad placements, such as Search Ads, Social Ads, Shopping Ads, and Audio Ads, to maximize campaign impact. They remain objective and proactive, continuously optimizing strategies based on actual results and relying on the platforms’ machine learning, but constantly challenging it.
Search Ads Agency
Google, Bing
Our Search Ads agency can help you manage advertising campaigns on the search engines, Google and Bing, to optimize your presence and performance, whatever your objectives – visibility, sales, leads, etc. – may be. Whether your company is active in the BtoC or BtoB world. Thanks to our in-depth knowledge of algorithms and best practices in the field, our Search Ads experts work alongside your teams at every stage of campaign implementation, from strategy definition to ongoing optimization.
Social Ads Agency
Instagram, TikTok, YouTube, Facebook, Pinterest, etc.
Our Social Ads agency, dedicated to managing and optimizing advertising campaigns on the main social networks, helps you strengthen your online presence and achieve your marketing and sales objectives on key platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and Pinterest. Our experts take a personalized approach to each client, carefully analyzing the market, competitors and your objectives. This enables us to create customized campaigns tailored to your brand’s unique needs, focusing on the most relevant social networks to boost your performance.
Shopping Ads Agency
Google, Bing, comparison shopping
Our Shopping Ads agency manages and optimizes your advertising campaigns for your products on online shopping platforms such as Google Shopping and various price comparison sites. We have designed a dedicated tool, the Feed Center, which generates feeds tailored to the technical requirements of each comparator. With this tool, we maximize your visibility and optimize the performance of your campaigns.
Our Shopping Ads support enables you to target an intentional audience, looking for the best offers. Our experts will help you achieve your objectives: attract new customers, increase qualified traffic, boost sales or increase visibility.
Audio Ads Agency
Spotify, Deezer
Our Audio Ads agency can help you develop effective audio advertising campaigns on music platforms such as Spotify and Deezer. Effinity’s expertise in targeting, message creation and performance tracking gives you a decisive advantage in increasing the impact of your Audio Ads campaigns. Whether you’re looking to increase brand awareness, build consideration or generate conversions, our personalized support will help you achieve your goals. Thanks to a well-defined strategy, we can guarantee you concrete results and a strong presence on audio platforms.
Influence marketing agency
Customized influence and performance influence
Our influencer marketing agency masters the entire influencer value chain, guaranteeing campaigns perfectly tailored to your needs. Our experts design and manage tailor-made influencer campaigns, aligned with your specific objectives, whether to increase awareness, engage your audience or generate conversions. We also offer performance-based influencer campaigns, ensuring a measurable return on investment. Thanks to our expertise, we select the most relevant influencers and optimize every step of the process to increase the impact and results of your campaigns.
LeadGen Agency
B2C and B2B
Our LeadGen agency focuses on generating quality leads, ensuring that they are relevant and have a high conversion potential. We control the cost of acquisition to guarantee optimal return on investment. Our experts keep a close eye on market trends and adapt strategies to remain competitive, whether in B2C or B2B. Finally, we rely on creativity to design effective lead generation campaigns tailored to your audience and objectives.
