Agence Shopping Ads, expertise and technology to boost your sales
Our Shopping Ads agency specializes in managing and optimizing advertising campaigns for products on online shopping platforms, including Google Shopping and other price comparison sites. We support e-merchants in increasing their visibility and improving their online sales, thanks to targeted and effective advertising strategies, always with a view to optimizing ROI. The many comparison sites and shopping guides available on the market have become indispensable, with very different approaches and target groups. So it’s vital to know which ones are right for your products, and how to manage them, so you can constantly optimize your presence. Effinity has both the expertise dedicated to this type of player and the technological solutions to help you develop your sales at the best possible cost. Each of Effinity’s Shopping Ads experts is responsible for a limited number of customers, so that they have the time they need to manage your Shopping Ads campaigns on a daily basis. They constantly adapt the campaigns to your objectives (type of optimization, brand or keyword exclusion, etc.).
Comparators, shopping guides, Google Shopping – what’s the difference?
Comparators
Comparators make it easy to identify the best offer based on the user’s search criteria.
Buying guides
Buying guides facilitate the discovery of new products in line with the user’s research.
Google PLA
Product Listing Ads is Google’s price comparison tool. Working with comparators allows you to take advantage of these placements.
What are the advantages of Shopping Ads campaigns?
Reaching an intentional audience
Price comparison sites and Google Shopping are platforms where consumers come to find the best offers for products they wish to buy. By using Shopping Ads, e-tailers can appear at the top of these search results, increasing their visibility to an audience already interested in their products.
Addressing a wide range of themes
In addition to general price comparison sites that reach a wide audience, there are a multitude of thematic price comparison sites that reach highly targeted audiences, for example in the fields of fashion, home & decoration, cars, childcare, etc.
Pursuing a variety of objectives
Depending on the objectives set by the Shopping Ads strategy, it is possible to work on specific KPIs, for example by seeking to increase the rate of new customers, qualified traffic, sales or to maximize visibility.
Conquering new territories
Comparison-shopping sites are an excellent way of testing the appetite of new markets in Europe for your products, with minimal physical involvement. Our Shopping Ads agency has forged a number of partnerships in Europe to enable our customers to establish a presence in export markets.
Why use CSS to set up Google Shopping?
Increase your presence
Whether you complement your presence on Google Shopping with CSS (Comparison Shopping Services) or distribute only via CSS, you’ll increase your presence in search results, your visibility, and therefore your sales.
Improved profitability
If you have strong profitability and ROI objectives, then PLA via CSS is a good opportunity to seize. In fact, Google takes a commission on each of your clicks, which has an immediate impact on your ranking. This is not the case if you use comparators.
Synergy between campaigns
Create a synergy between your Direct Shopping campaign and a CSS by defining an objective per campaign: new customer acquisition, traffic generation, sales volume maximization, ROI, etc.
No competition between your campaigns
Google Shopping does not recognize CSS as such, which prevents any competition for the same advertiser: either between the advertiser and CSS, or between CSS.
How our Feed Center optimizes the presence of your products
The Feed Center is Effinity’s platform for optimizing feeds to drive CPC comparator campaigns.
Incoming flow
Our Shopping Ads agency retrieves your product feed and integrates it into the Feed Center.
Standardization
Our Feed Center enables us to create comparator feeds that are standardized according to their technical specificities. In this way, we maximize referencing on the comparators and at the same time maximize performance.
Analysis
Our Shopping Ads experts analyze publisher data at both global and product level.
Optimization
We optimize by publisher to maximize campaign effectiveness.
Performance rules
Automatic rules to maximize results. For example, a product clicked a certain number of times without generating a conversion will be automatically deactivated over a defined period.
Product prioritization
We manage campaigns through various mechanisms, such as deactivating products with low prices/low margins, or arbitraging online products according to your history and market trends.
Agile CPC management
We work with CPCs in two ways. Macroscopic management, by setting a fixed CPC per category based on the publisher’s average CPCs, and microscopic management, by setting CPCs per product.
Why choose Effinity for your Shopping Ads?
Business expertise
Our Shopping Ads experts will help you choose the best comparator and strategy for your needs and objectives, while respecting best practices to guarantee you the best results.
1-click tracking
Our technology triggers the tracking of the partner activated in the container tag with a single click.
This operation requires no action on your part.
Special relationship
As a Shopping Ads agency, we benefit from a privileged relationship with comparators, which translates into the presence of a dedicated account manager, and access to beta versions and other resources.
Technical expertise
Our Shopping Ads experts have many years’ experience in managing product feeds. That’s why we’re quick to analyze and adapt to your needs.
Report and management
Through detailed reports by universe and by product, our experts are able to optimize your investments to ensure greater profitability for your catalog.
