Our influencer marketing agency engages your audiences
Influencer marketing is a lever that has really taken off in recent years. It enables brands to reach and engage consumers in an authentic way. By collaborating with influencers, advertisers benefit from the trust that content creators have built with their subscribers over the course of their publications. Our influencer marketing agency works with a wide variety of influencer typologies, depending on the networks on which they express themselves (Instagram, TikTok, Twitch, YouTube, etc.), the size of their communities (nano, micro, middle or macro-influencers) and their territory of expression (lifestyle, travel, decor, etc.). This diversity enables our experts to design influencer campaigns tailored to each advertiser, whatever their objectives (awareness, consideration, conversion) and target audience (niche, general public, etc.). By producing creative and engaging content, influencers help to reinforce a brand’s image and increase its visibility, in order to raise awareness and stimulate sales growth.
The proximity of an influencer marketing agency with a human face
Our influencer marketing agency integrates today’s most advanced technologies through a simplified interface, but it’s also run by experts, with whom you stay in constant contact.
Sourcing new influencers
Our influence experts regularly seek out new influencers to add to their own networks. These exchanges and meetings enable us to forge real links with our influencers.
Monitoring product allocations
Whether the advertiser sends the products directly to the influencers, or issues vouchers in the form of promotional codes for the influencer, our experts ensure that the operation runs smoothly.
Content validation
Influencers are asked to send their content to our experts before publication, to facilitate monitoring and control. The brief, validated by the brand, acts as a validation grid for the content.
Complete mastery of the influence value chain
Profile selection and validation
In the selection process, our Influence experts take into account your objectives, the target audience you want to reach, as well as previous partnerships with influencers, to maintain legitimacy in publications. The selection is submitted to you for validation.
Influencer brief
Once the selection has been validated, we draw up a brief for the influencers, including a presentation of your brand, your news and the products you’re sending, as well as elements to highlight, such as specific terms, hashtags and any tracked links.
Influencer tracking
Our experts follow up with the influencers, from product dispatch to publication. Before publication, we also check that the content complies with the brief that was sent, and make any necessary corrections.
Campaign report
Once the campaign is over, we produce a report on the entire campaign, with an overall view (impressions, interactions, clicks, sales) as well as a detailed view by influencer, including all the content produced by each of them. This report is accompanied by lessons learned and recommendations for future operations.
Enhance your influencer relationships with influence amplification
Influencers produce authentic, original content about your brand and/or products and share it with their community. With influence amplification on Facebook and Instagram, you can go beyond this community, while controlling the audiences to whom you’ll broadcast this same content. Amplification allows you to talk to people who share the same interests, audiences similar to your customers or visitors, through the influencer. Once a post has been published by an influencer, our Social Ads experts take over from the Influence team to multiply its visibility and “shelf life”.
Tailor-made influence
In the classic “custom” influencer model, influencers receive a fixed amount or free products in exchange for content creation, regardless of the sales they may generate. In this context, success indicators focus on brand awareness and visibility (reach, number of comments, likes, shares, or engagement rate).
Through a personalized approach, our influencer marketing agency tailors influencer campaigns to your brand’s specific needs and the unique characteristics of each influencer. It enables you to work with content creators on different influencer networks (Instagram, YouTube, TikTok, Twitch, etc.), with different community sizes (nano, micro, middle or macro-influencers) and across multiple universes (lifestyle, decor, travel, food, high tech, etc.).
Influencing performance
Performance-based influence is based on a model where content creators are remunerated according to the measurable results they generate for your brand. They receive commissions based on the performance of their publications (number of sales, clicks, etc.). This model is very popular with influencers, as it enables them to earn more regular income over time, but also with advertisers, who can more easily measure their return on investment (ROI) and control their budget by paying only for the results obtained. To evaluate influencer campaigns on a performance basis, our influencer marketing agency focuses on indicators primarily linked to sales of products or services generated by influencer content. To ensure that these sales are detected, two methods are commonly used in affiliate marketing: the tracked link and the promo code.
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