Increase your online sales

With digital, companies have a multitude of channels at their disposal to increase their online sales and reach a wider audience. Adopting an omnichannel strategy will increase the reach and impact of marketing campaigns. Among the many tools available are cashback, emailing, social ads, portals, influencer marketing, SMS marketing, DOOH, mobile display, digital catalogs and more. Each of these channels has specific characteristics that can be exploited according to your objectives. The choice of these tools must be adapted to the structure of your organization and your business objectives. Effinity’s experts work closely with our customers to deploy the most appropriate strategy. By combining these different channels, it’s possible to build a coherent marketing approach that not only increases your brand’s visibility, but also has a real impact on your online sales.

Affiliation is one of the most effective tools for generating online sales. Based on a performance-based economic model, affiliation enables companies to control their acquisition costs perfectly, as they only remunerate partners (called affiliates) when concrete results are achieved, such as sales or registrations. Effinity, with its dedicated affiliate platform, offers access to a network of over 45,000 publishers, enabling you to select the most appropriate partners for your business objectives. The choice of partner sites is essential to the success of affiliate campaigns. Our experts put their experience at your service to identify affiliates capable of generating qualified traffic and conversions, while optimizing your return on investment (ROI). This collaborative model is based on trust and transparency. In addition to giving you total control over your acquisition costs, affiliation enables you to diversify your traffic sources and reach market segments you might not otherwise have reached. This makes it an essential channel for any ambitious online sales strategy.

Search advertising is another essential channel for increasing your online sales. By displaying targeted ads based on relevant keywords, you can capture consumers’ attention at the precise moment they express a need or purchase intention. Whether these consumers are already familiar with your brand, or are looking for similar products, Search Ads can help you appear among the top search results, increasing your chances of conversion. Effinity, a certified Google Partner, has recognized expertise in optimizing Search Ads campaigns. Our experts ensure that your ads are well positioned, well written, and reach the most relevant audience to optimize your return on investment. What’s more, performance analysis and bid adjustments are carried out on an ongoing basis to guarantee optimum visibility at a controlled cost.

Social Ads represent a unique opportunity to precisely target your customers and prospects on social networks. Thanks to the powerful segmentation tools offered by platforms like Facebook, Instagram, TikTok or Pinterest, you can deliver ads that resonate with the interests, behaviors and demographics of your audience. Our Social Ads center of expertise can help you design, implement and optimize your social network advertising campaigns. The aim is to ensure an optimized presence on these platforms while generating qualified traffic to your site. Relevant targeting, combined with creative advertising, will capture your audience’s attention and turn them into potential customers.

Shopping Ads are visual advertisements that appear directly in search results, usually in the form of carousels displaying product images. This advertising format is particularly effective for e-commerce players, as it enables consumers to view products before clicking on the ad. Effinity’s Feed Center technology optimizes the management and distribution of your product feeds on major platforms such as Google Shopping, Facebook Dynamic Product Ads (DPA), Instagram and Bing. Optimizing product feeds means ensuring that your product information (title, description, price, image) is accurate, attractive and up-to-date, maximizing your chances of conversion. By strategically highlighting your products, you can capture consumers’ interest from the very first moments of their online search.