In 2000, we were one of the pioneers of the French Internet when we launched the Effiliation affiliate platform (Effinity’s first name). Since then, we’ve kept up this spirit, expanding our expertise in line with changing consumer trends, technologies and advertisers’ needs. In addition to affiliation, we are now able to provide our customers with complementary solutions through influencer marketing and Ads (Search, Social, Shopping, Audio). By managing all these channels, fostering synergies between them, and prioritizing the most effective, we ensure the orchestration of their digital acquisition.
Find out more about us…
Who we are
Effinity is a digital acquisition agency with almost 25 years’ experience, specializing in accelerating business growth. Our experts offer customized solutions based on various digital marketing channels, such as affiliation, Ads, influence and lead generation, all backed by solid technology. Effinity optimizes business performance by efficiently allocating marketing resources and creating synergies between channels. With offices in Paris, Bordeaux, Roubaix and Montpellier, the agency favors proximity, agility and responsiveness to offer personalized support, reinforcing solid, long-term relationships with its customers.
Our technologies
Effinity relies on proprietary technology developed by our R&D team. Their mission is to optimize performance tracking and create affiliation and influencer tools adapted to changing consumer habits. Our agency offers First-Party Cookie and Server-to-Server tracking, ensuring compatibility with all browsers, protecting private data, and enabling fair remuneration of partners. The agency also manages product feeds, standardizing, optimizing and analyzing them to maximize conversions and improve campaign results. Finally, for advertisers and publishers seeking autonomy, our agency offers affiliation software to effectively manage their partnerships.
Effidays
Effinity organizes an annual event,“les Effidays, les rencontres de l’acquisition digitale“, to bring together advertisers and partners in a single location. The day is structured around round-table discussions, partner pitch sessions and meetings to get to know each other better and build business relationships.
