Partnerships and affiliate marketing: the keys to success in the age of Google AI Search
We're living through the third great Internet revolution. After the [...]
What products will be sold on TikTok Shop in 2026? 50M€ sales analysis
The essentials at a glance: our exclusive analysis of TikTok [...]
“Reddit is a community of communities!”
On the occasion of Effidays 2025, Marion Gould, Senior Client [...]
SEO, GEO, affiliate partnerships: how are brands optimizing their presence for AI commerce?
With the rise of generative AI and the advent of [...]
Brand-to-brand in affiliation: a marketing lever in full structuring
Brand-to-brand has become a strategic affiliation lever for advertisers and [...]
The hidden value of niche affiliates in the age of AI
For a long time, the value of online content was [...]
Affiliate sourcing and matching: AI reinforces human expertise
Affiliate marketing has been growing steadily for years, driven by [...]
Heeet links every marketing action to a revenue stream
Heeet, an Effinity partner, is a solution that helps marketers [...]
Unreachable leads: how to turn your dormant prospects into customers
In any lead generation strategy, there's a frustrating paradox: a [...]
How can I optimize my product listings on TikTok Shop?
At TikTok Shop, the product sheet is more than just [...]
