On TikTok Shop, as a creator, there are two main ways of promoting products to capture your audience’s attention and encourage them to buy: Shoppable videos and Live Shopping. In this article, we’ll focus on 8 essential formats for Shoppable videos that will enable you to monetize your content through affiliation.
What is a Shoppable video on TikTok Shop?
A shoppable video is a format that allows users to purchase products directly from a video, without leaving TikTok. On TikTok Shop, these videos incorporate clickable affiliate links, making it easy to switch to a one-click purchase.
This format is particularly effective because it combines visual engagement with instant purchase. On TikTok, users are used to discovering content in a spontaneous and immersive way. By capitalizing on this dynamic, shoppable videos transform a simple viewing into a purchasing opportunity, by playing on the impulse and emotion generated by video content.
Thanks to TikTok Shop, creators can offer a fluid and engaging experience, where product recommendations are made naturally within the videos.
How does affiliation work for designers on TikTok Shop?
TikTok Shop offers an affiliate program enabling creators to monetize their content by promoting products sold by brands present on the platform.
The principle is simple: as a creator, you can select products from the TikTok Shop catalog and integrate them into your videos via affiliate links. Every time a user clicks on your link and makes a purchase, you receive a commission on the sale.
This system offers an interesting opportunity to generate passive income while sharing engaging content. The more your videos are viewed and the more compelling they are, the more you can increase your earnings through commissions generated by sales.
8 Shoppable video formats for TikTok Shop
1 – Video highlighting product features
Shoppable’s feature-focused videos detail the product’s technical specifications, functionality and consumer benefits. The aim is to clearly explain why the product is interesting and how it stands out from the competition.
Why does this format work?
- It provides precise information to potential buyers.
- It provides answers to frequently asked questions about the product.
- It reassures consumers by highlighting product quality and performance.
Tips for a successful format
- Use close-ups to show details.
- Add text overlays to emphasize key points.
- Show the product from different angles and in different contexts of use.
Example: A video showcasing a robot vacuum cleaner could detail its cleaning modes, autonomy and ability to be controlled via a mobile app.
2 – Demonstration video
Demonstration videos show how the product works in a real-life situation. This type of video highlights the product’s added value and its effectiveness in solving a specific problem.
Why does this format work?
- It provides visual proof of the product’s effectiveness.
- It stimulates the desire to buy by showing concrete results.
- It makes it easier to understand how to use the product.
Tips for a successful format
- Focus on a common problem and show how the product solves it.
- Include a before and after to make the change more impactful.
- Maintain a natural, authentic approach so as not to give the impression of overly forced advertising.
Example: A demonstration of a textile stain remover may show a coffee stain disappearing after application of the product.
3 – Unboxing video
Unboxing is a popular format that involves filming the opening of a package to reveal its contents. It creates an immersive experience and arouses the curiosity of viewers.
Why does this format work?
- It plays on surprise and anticipation.
- It shows accessories and product details.
- It humanizes the brand by sharing an authentic first impression.
Tips for a successful format
- Shoot in close-up to show packaging details.
- Express a spontaneous, enthusiastic reaction.
- Test the product immediately to reinforce commitment.
Example: A beauty designer unpacks a make-up box and applies a few products live to show how they look.
4 – Step-by-step video guide
Video guides explain how to use a product simply and clearly. They are ideal for reassuring consumers and avoiding returns due to misuse.
Why does this format work?
- It allows customers to imagine themselves using the product.
- It improves understanding of how things work.
- It reduces buying friction by dispelling doubts.
Tips for a successful format
- Break the guide down into clear, numbered steps.
- Use text and annotations to structure the video.
- Add tips and tricks to enhance the user experience.
Example: A step-by-step video showing how to assemble an ergonomic office chair.
5 – Story-driven video
These videos tell a story around the product to arouse emotion in viewers. It’s not just about showing a product, but integrating it into an engaging narrative.
Why does this format work?
- It creates an emotional connection with the audience.
- It gives meaning and context to the product.
- It improves memorization and engagement.
Tips for a successful format
- Use an everyday situation where the product becomes the ideal solution.
- Adopt an authentic, natural tone.
- Focus on values and emotions that resonate with the audience.
Example: A video in which a young mother talks about how an ergonomic baby carrier has changed her daily life.
6 – Video Testimonial
Shoppable testimonial videos allow creators to give an honest review of a product to reassure the audience that it’s reliable and that the seller is trustworthy!
Why does this format work?
- It offers strong social proof.
- It humanizes the brand and builds trust.
- It helps remove doubts from hesitant customers.
Example: The creator shares his experience after using an electric toothbrush for a month.
7 – Before/After video
Shoppable Before/After videos aim to show your audience the real results of using a product.
Why does this format work?
- It highlights a transformation due to the product’s use.
- It reassures consumers of the product’s effectiveness by providing tangible proof.
- It generates a strong impact by creating a surprise effect.
Tips for a successful format
- Make sure there’s a clear difference between “before” and “after”.
- Use dynamic editing to accentuate the transformation effect.
- Add a narrative to explain the benefits obtained.
Example: A video showing a living room before and after the use of a cordless vacuum cleaner.
8 – Special Promotion Video
This Shoppable video format highlights a limited-time offer to create a sense of urgency.
Why does this format work?
- It gives the feeling of a good deal
- It encourages immediate purchase by playing on scarcity.
- It boosts conversions with a strong call to action.
Tips for a successful format
- Highlight the limited duration of the promotion.
- Add clear, powerful calls to action.
- Use an enthusiastic, engaging tone.
Example: A designer advertises a flash promotion of 50% off a product for 24 hours.
There are many different ways to create Shoppable videos. But whatever format you choose, don’t lose sight of the fact that it’s the authenticity, interaction and emotion conveyed by the video that are key to its success. But you know how to do that…
