The 8 Shoppable video formats on TikTok Shop to promote a product
On TikTok Shop, as a creator, there are two main [...]
Social Commerce: social networks become marketplaces
Social commerce, or social selling, is a major development in [...]
Affiliate Manager: how to manage content creators as an affiliate lever?
Affiliation is a business model that makes it possible [...]
Bank cashback (CLO and ALO) wins over advertisers and consumers alike
Bank cashback, which emerged in the mid-2010s, has long been [...]
Commanders Act, partnering advertisers in the age of cookieless
In a rapidly changing digital ecosystem, marked by the [...]
How can you increase your share of voice on search engines?
Effinity and SEO agency Foxglove have teamed up to [...]
Shopforward, a CSS player on Google and Bing Shopping
In an e-commerce ecosystem where the battle for visibility on [...]
Lead Barometer 2025: the keys to effective lead generation
Download the Lead 2025 Barometer Visit Lead 2025 Barometerpublished by [...]
Affilaite marketing Barometer 2026: trends, figures and sector outlook
Download the Affiliate marketing Barometer 2026 The affiliate marketing market [...]
Wizaly, a customer journey analytics solution specialized in attribution
Identifying the real contribution of each lever has become a [...]
