Every week, Effinity puts the spotlight on a partner. The aim is to showcase the variety and richness of our network. This week, Ludovic Vannier, antvoice’s Salles & Customer Sucess, answers our questions?
Can you tell us about your company and its services?
Since 2017, antvoice has been operating programmatic display campaigns for dozens of advertisers (Maisons du Monde, Floa, Jacadi, Renault, etc.) and agencies with a dual approach, technological and responsible. The aim is to make display (= non-GAMA) a simple, effective and efficient lever, used on a massive scale because it offers a real alternative to GAMA. As an AI expert, we have created our own trading solution (DSP) connected to the main advertising inventories (SSP), which, combined with powerful targeting algorithms, enables us to reach the right people under the best conditions to generate maximum performance. We can operate any strategy (top-of-mind, prospecting, retargeting, loyalty), on any format (video, audio, skins, banners, native) and any device (mobile, desktop) thanks to our automated trading algorithms. On the other hand, we set up advertising campaigns that are as respectful as possible of web surfers (contact if interest only, controlled repetition, etc.) and of our customers’ brands (brand-safe environment, etc.). Ultimately, by offering a global, high-performance display offer, we help our partners optimize their time, the advertising experience and, of course, their investments.
How would you define your role in the conversion/loyalty chain?
Understanding the consumer and his or her needs is key to creating engagement and interest in the brand and its offers. That’s why antvoice’s R&D team has created powerful algorithms to score an Internet user’s intention for a brand or an offer. Then, thanks to trading algorithms, antvoice can create a qualitative and effective advertising experience by mixing different formats to present the brand and its values, then describe its offer.
Can you describe a successful operation you carried out with Effinity on behalf of an advertiser?
We’ve run a number of campaigns with Effinity’s teams, because they’re always on the lookout for innovative yet high-performance solutions. For example, a major player in the gardening sector was looking to combine year-round acquisition with a strong springtime campaign. We came up with a plan combining year-round prospecting and boosted prospecting + video during the peak season, to boost top-of-mind awareness and performance!
