Buy Now Pay Later (BNPL): strategic leverage to boost e-commerce conversions
In an economic climate where consumers are looking for ever [...]
Welcome to the Effinity blog, your essential resource for everything you need to know about successful digital strategies!
Here we explore the essential levers of affiliate marketing, sharing tips and case studies to optimize your partnerships and increase your online visibility.
The blog also covers key topics such as search ads, with tips for optimizing your campaigns and boosting your ROI on search engines, as well as social ads, where we decipher best practices for engaging your audiences on social networks.
You’ll also discover how to make the most of shopping ads, to improve your e-commerce performance, and howinfluencer marketing can strengthen your presence through collaborations with creators and influencers. Finally, we share with you the latest trends in leadgen, to generate qualified leads and grow your business.
Happy reading!
In an economic climate where consumers are looking for ever [...]
When it comes toaffiliate marketing and social or entertainment platforms, [...]
BtoB content creators, whether newsletter authors, podcasters, YouTubers or LinkedIn [...]
In its constant search for effective levers for its customers, [...]
Launching in France in April 2025, TikTok Shop promises to [...]
On TikTok Shop, as a creator, there are two main [...]
Social commerce, or social selling, is a major development in [...]
BeReal is the social network on the rise. With [...]
Affiliation is a business model that makes it possible [...]
Bank cashback, which emerged in the mid-2010s, has long been [...]