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Your Search, Social, Shopping, Audio and B2B advertising campaigns.

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Customized or performance-based influence to boost the visibility of your products.

LeadGen
All the channels of B2C and B2B lead generation to recruit your future customers.

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A variety of channels to be visible on audience hubs.

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References
Effinity
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Our missions and commitments, our job offers, contact us.

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Our tracking tool, our feed management tool and our affiliation software.

Effidays
The annual Effinity event for advertisers and partners.

They talk about us
Articles about Effinity in the media.
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Affiliate Advice
Tips and best practices for optimizing your affiliation campaigns.

Advice Influence
The best strategies for successful influencer campaigns.

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Optimize your Search Ads, Social Ads, Shopping Ads or Audio Ads campaigns.

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The right info for monetizing your audiences through affiliation and influence.

Effinity News
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Contact

The digital marketing blog - page n°2

UGC, a genuine marketing lever

Jean-Marc Requin2025-11-06T11:19:40+01:006 November 2025|Ads tips|

Because a large part of brand communication is exhausted [...]

Influence Barometer 2025: key figures for influencer marketing in France

Jean-Marc Requin2025-12-01T12:16:18+01:004 November 2025|Advice Influence|

The publication of the very first edition of the [...]

SEO, GEO, affiliate partnerships: how are brands optimizing their presence for AI commerce?

Jean-Marc Requin2025-12-05T15:03:51+01:003 November 2025|Affiliate Advice|

With the rise of generative AI and the advent of [...]

What makes a good YouTube ad?

Jean-Marc Requin2025-10-31T14:45:56+01:0031 October 2025|Ads tips|

In today's media landscape, ignoring YouTube can be a strategic [...]

Why advertise on YouTube?

Jean-Marc Requin2025-10-31T14:49:22+01:0030 October 2025|Ads tips|

Long perceived as a simple entertainment platform, YouTube has transformed [...]

Why advertise on Pinterest?

Jean-Marc Requin2025-11-14T11:34:39+01:0029 October 2025|Ads tips|

Far from being a simple social network, Pinterest has established [...]

Instagram Ads, how to create an effective campaign: targeting, formats, budget

Jean-Marc Requin2025-11-17T14:41:12+01:0028 October 2025|Ads tips|

Instagram is establishing itself as a mainstay of Social Ads [...]

Effidays 2025: new energies for digital commerce

Jean-Marc Requin2025-11-12T11:43:03+01:0017 October 2025|Effinity News|

On October 14, the Effidays 2025 event brought together over [...]

Brand-to-brand in affiliation: a marketing lever in full structuring

Jean-Marc Requin2025-10-02T07:17:28+02:002 October 2025|Affiliate Advice|

Brand-to-brand has become a strategic affiliation lever for advertisers and [...]

Google AI Max: a revolution to boost your search campaigns?

Jean-Marc Requin2025-09-24T09:01:11+02:0024 September 2025|Ads tips|

The online search ecosystem is in a state of flux. [...]

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