What is the cost of a lead (CPL) on LinkedIn Ads?
For B2B companies, LinkedIn Ads is the most powerful paid [...]
The digital marketing blog - page n°3
“Reddit is a community of communities!”
On the occasion of Effidays 2025, Marion Gould, Senior Client [...]
UGC, a genuine marketing lever
Because a large part of brand communication is exhausted [...]
Influence Barometer 2025: key figures for influencer marketing in France
The publication of the very first edition of the [...]
SEO, GEO, affiliate partnerships: how are brands optimizing their presence for AI commerce?
With the rise of generative AI and the advent of [...]
What makes a good YouTube ad?
In today's media landscape, ignoring YouTube can be a strategic [...]
Why advertise on YouTube?
Long perceived as a simple entertainment platform, YouTube has transformed [...]
Why advertise on Pinterest?
Far from being a simple social network, Pinterest has established [...]
Instagram Ads, how to create an effective campaign: targeting, formats, budget
Instagram is establishing itself as a mainstay of Social Ads [...]
Effidays 2025: new energies for digital commerce
On October 14, the Effidays 2025 event brought together over [...]
