Agence Audio Ads: increase the sound of your share of voice on Spotify and Deezer
Audio has become an essential format, with more than 9 out of 10 French people (95.1%) listening to audio content at least once a month. More than 8 out of 10 (82.3%) even listen to it every day. While radio remains in first place with 57% of total daily audio consumption, it is followed by music streaming, either audio (20%) or video in background (10%). In addition, almost half of all audio consumption takes place via the Internet (48%), mainly on cell phones (source Médiamétrie).
The expertise of Effinity, Audio Ads agency, in target selection, message definition and tracking brings real added value to advertisers in the deployment of Audio Ads campaigns. Our Audio Ads experts are always looking for creative ways to develop campaign strategies. For example, by creating interactions between Audio Ads campaigns and influencer campaigns, with influencers designing spots and speaking on behalf of the brand, to have an amplified impact on target audiences.
Audio Ads agency, making brand awareness accessible
Effinity’s Audio Digital Ads offer enables advertisers to create and deliver professional-quality audio ads on streaming platforms such as Spotify and Deezer, as well as podcasts (Radio France, Brut), web radio and video players (YouTube, Dailymotion).
Numerous studies have already demonstrated the impact of audio on triggering emotions and stimulating memory through memories associated with music. Research by Neuro-Insight, conducted with Spotify, has also revealed that audio generates stronger engagement than television, digital video and social networks. Especially when listened to on headphones!
We have now entered an era where digital audio makes brand awareness accessible to all brands, which is not the case with traditional radio media. Working on brand awareness has therefore become accessible not only in terms of cost, but also in terms of spot production. It’s also an excellent format for boosting awareness of other levers, particularly during commercial high points (Black Friday, sales, etc.).
5 good reasons to choose Effinity as your Audio Ads agency!
Board
Our Spotify-certified agency can advise you on the best practices for running successful audio advertising campaigns on music platforms.
Control
Our Audio Ads experts continuously optimize the results of your campaigns against your objectives, to identify areas for improvement and opportunities for growth.
Measurement
In addition to the KPIs offered by the platforms, Effinity, through its tracking tool, tracks the effectiveness of coupons offered by advertisements, or clicks to the advertiser’s site and sales generated by these visits.
Reporting
Our Audio Ads experts will work with your teams to build your reporting based on the target KPI’s that we will have set ourselves and the important indicators to monitor for your teams, but also to feed internal Dashboards.
Proximity
Effinity attaches great importance to customer relations, and sees itself as a true partner. We manage your budgets as if they were our own, with a constant focus on maximizing ROI.
Discover our Audio Ads agency expertise
Spotify Ads Agency
In France, Spotify has almost 17 million active users, 60% of whom are free users, and therefore exposed to advertising, and reaches 56% of French Internet users aged 18 to 34.
Effinity is a Spotify Advertising Certified Partner agency that helps you set up ads on Spotify Ads. Our ambition? To design audio campaigns that generate impact across the entire purchase funnel, from awareness to conversion, according to your objectives.
By combining the extensive targeting capabilities offered by Spotify’s first-party data (demographics, listening types, centers of interest, listening context) with the different formats available (audio, video, display, etc.), Effinity’s campaigns are designed to attract and convince receptive audiences, with a constant eye on budget control and ROI optimization.
Deezer Ads Agency
With more than 10 million active users, Deezer brings together music enthusiasts to whom advertisements are broadcast in an environment conducive to listening and memorizing messages.
Our Deezer Ads agency applies the best practices of the music platform to design, launch, optimize and track your Audio Ads campaigns on Deezer. Our experts leverage the precise targeting capabilities offered by Deezer and choose the ad formats best suited to your objectives to generate optimal engagement from your target audiences.
