Affiliate marketing for advertisers
Affiliate marketing has become an essential component of the marketing mix for many e-commerce sites. For advertisers, it enables them to pursue a variety of objectives, such as generating sales, building brand awareness, acquiring new customers and generating leads.
As a performance-based marketing lever, it limits financial risk and offers a high degree of control over investments, since commissions are only paid to publishers once they have made a sale, generated a lead, and so on. Thanks to the diversity of affiliate typologies, it can meet a wide range of consumer needs by reaching out to a variety of market segments: inspiration (with influencers and content creators), advice and guides for their purchases, product comparison, cashback and reward schemes, etc.
Affiliate marketing also enables advertisers to improve their share of voice on search engines by taking advantage of the SEO positioning of affiliates who relay their offers.
Affiliate marketing for advertisers is thus a virtuous model for digital acquisition and loyalty.
Understanding affiliate marketing
Affiliation is a simple and effective marketing model for monetizing a digital business. Introduced at the end of the 90s by Amazon, it is based on the principle of bringing in business by bringing together advertisers (or affiliators, generally brands and e-commerce sites) wishing to promote their products and/or services, and partners (or affiliates) who will relay their offers to their audiences, in exchange for a commission on sales or actions generated.
The benefits of affiliate marketing
Affiliate marketing offers many advantages for advertisers. First of all, it’s a powerful lever, contributing on average 20% of advertisers’ web sales.
It enables low-cost customer acquisition, as advertisers only pay for results, such as sales or leads. This results in a negative working capital requirement, as commercial investments are paid for out of the proceeds. Affiliation thus reduces financial risk by ensuring a clear and measurable return on investment.
In addition, affiliate marketing enables you to extend your brand’s reach and visibility through a diversified network of affiliate partners. These affiliates (bloggers, influencers, media, price comparison sites, etc.) have specific, engaged audiences, making it possible to effectively target different market segments.
What’s more, the flexibility of affiliate marketing allows advertisers to test and optimize their campaigns in real time, adjusting offers and commissions to maximize performance. Last but not least, affiliate marketing helps build brand awareness and boost sales without the high costs of traditional advertising campaigns.
How does affiliate marketing work?
Affiliate marketing is a performance-based marketing strategy in which a company rewards external partners, called affiliates, for generating traffic or sales. Affiliates promote the advertiser’s products or services on their own platforms (websites, blogs, social networks, etc.) via unique, tracked links. When a user clicks on these links and performs a defined action, such as a purchase or registration, the affiliate receives a commission.
Affiliate marketing enables advertisers to draw on a network of diversified publishers to reach a wider audience, and to acquire new customers without investing heavily in advertising. Affiliates, for their part, earn income by monetizing their audience. Affiliate marketing is therefore a win-win relationship, based on performance.
How do I do affiliate marketing for an advertiser?
Affiliate marketing with our affiliate platform enables you to implement a structured and effective approach as an advertiser. Our affiliate marketing experts will support you from A to Z. Here, in brief, are the main steps involved.
Affiliate program design
Our affiliation experts work closely with the advertiser to co-construct an optimal affiliation program. Together, we define the objectives, identify the products or services to be promoted and establish the commissions offered to affiliates for each action carried out (sale, lead, click).
Creation of promotional materials
Guided by the expert advice of our specialists, the advertiser develops attractive marketing materials, such as banners, visuals and text links. These elements are used by affiliates to effectively promote products or services.
Affiliate recruitment
Our affiliation platform facilitates affiliate recruitment by connecting the advertiser to a diversified network of over 45,000 potential partners. Interested affiliates can easily join the program, thus enriching the promotional network. In addition, Effinity implements an ongoing affiliate recruitment process to attract new publishers relevant to each advertiser.
Monitoring and analyzing results
Our platform integrates an advanced tracking tool and offers detailed tracking and reporting functionalities. These tools enable the advertiser to monitor affiliate performance, analyze data and optimize campaigns to maximize results.
Affiliate commission payments
Once actions have been validated, the advertiser makes commission payments via the platform’s integrated billing solution. This process guarantees transparent and efficient transaction management, ensuring a relationship of trust with affiliates.
The Effinity affiliation platform
The Effinity affiliation platform is first and foremost a facilitator of relationships between advertisers and affiliates. To this end, it federates an extensive and diversified network of affiliates, enabling any advertiser to achieve its commercial objectives.
It also acts as a marketplace, a place where supply and demand converge, and sets up tracking tools to measure campaign effectiveness and thus affiliate remuneration.
Throughout a campaign, the affiliation platform is in constant contact with advertisers and affiliates alike, coordinating, animating, organizing and optimizing campaigns and programs. As in business, human relations are therefore of paramount importance.
A major independent player
The Effinity Group, founded in 2000, has a long history in this field, offering advertisers of all sizes the opportunity to network their activities through a model based on performance-based partnerships, both in France and abroad.
Our experts meet your needs
From the outset of your campaign strategy, our senior affiliation experts will recommend systems that match your objectives and market expectations. In particular, they’ll help you determine the best remuneration packages for win-win advertiser/publisher campaigns.
An extensive network
Our affiliation experts tap into our network of 45,000 partners, representing a wide range of affiliate types and sectors, to find the right partners for your market and make your campaigns more effective.
Permanent animation
To guarantee the effectiveness of your partner network, our affiliates division carries out recurring operations:
- Negotiate quarterly master plans with Top Affiliates and turn them into brand ambassadors.
- Enable your partners to learn more about your brand and increase their performance on your products through meetings (advertisers/publishers).
Affiliate control and qualification
Each new publisher is thoroughly qualified to guarantee you quality traffic. Through regular audits of traffic coming from our network, we exclude any affiliate who does not comply with best practices. Effinity is also committed to fighting fraud through its involvement in the Collectif pour les acteurs du marketing digital (CPA), which publishes the E-mailing Charter and the Discount Coupon Charter.
State-of-the-art tracking
Our proprietary tracking solution enables precise tracking of the conversion chain and the players involved. Recognized for its reliability, our tracking solution is compatible with all analytics solutions (Google, Eulerian, etc.) and features exclusive options:
- Measuring commitment
- First-party cookie management
- Adaptation to tracking changes (RGPD, CNIL)
- Financial flow management
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