B2B Ads, develop your reputation, your leads and your conversions!

Use the power of digital advertising to reach professionals and boost your sales.

B2B Ads agency for your awareness, lead generation and conversion campaigns

Digital advertising can be an effective strategy for rapidly increasing your volume of contacts. It can be deployed as a common thread, to bring in a steady stream of leads or customers, or on a one-off basis, to support an offer, a sales operation, etc.
When we think of B2B advertising campaigns, we immediately think of LinkedIn! While the professional social network is indeed a lever not to be neglected, it’s not the only one! Google Ads, Bing Ads and even Facebook Ads also have a major role to play in your B2B advertising strategy.
Whatever approach you choose, adopting an effective digital advertising strategy for B2B requires a targeted, well-planned approach to reach the relevant decision-makers and professionals.

Our B2B Ads agency works for you

Adopting an effective digital advertising strategy for B2B requires a targeted, well-planned approach to reaching relevant decision-makers and professionals. Constant monitoring and ongoing optimization are also at the heart of successful campaigns.

#1 - Defining objectives

Our B2B Ads experts will work with you to define the best objectives for your B2B campaigns, whether you want to increase brand awareness, generate leads, engagement or conversions.

Audience segmentation is a key factor in B2B advertising. It should be defined according to precise criteria based on industry sector, company size, job title, etc. It can also be useful to define personas to understand the motivations, challenges and buying behaviors of your targets.

Social Ads B2B

LinkedIn Ads: ideal for targeting professionals by sector, position and company, using various formats such as Sponsored Content, Text Ads or Sponsored InMail. Facebook Ads offers a variety of objectives and formats for reaching BtoB targets. The social network also offers targeting criteria that can be used for B2B, such as job title, type of employer or schools attended.

SEA B2B

Google Ads allows you to capture the specific search intentions that relate to your business. And through its Display network, Google Ads can also be used for remarketing. Bing Ads is an interesting lever, as many Windows-based companies require their employees to use Bing as their search engine.

First Party Data: use the data collected on your prospects and customers to create personalized campaigns.
Third Party Data: supplement audiences with external data to reach new prospects.
Retargeting: target your website visitors or webinar attendees with specific ads to bring them back into your conversion funnel.

Our B2B Ads experts work with you to define the key performance indicators (KPIs) to be monitored, such as cost per lead (CPL), conversion rate, return on investment (ROI) and cost per acquisition (CPA). They continuously optimize campaigns by performing A/B testing to try out different versions of your ads, landing pages and content to identify what works best.

Our Ads B2B agency produces detailed reports to monitor your campaigns and evaluate your KPIs. What’s more, our experts provide you with regular recommendations on how to develop your B2B advertising campaigns to maintain a high level of activity and optimum ROI.

Why choose Effinity as your B2B Ads agency?

Expertise

Effinity has been active in the B2B sector since 2015. Our B2B Ads experts have extensive business know-how and in-depth knowledge of the various digital channels to be activated.

Mastery

Our experts help you define and refine your B2B target audience using advanced segmentation tools and analytical data.

Profitability

Our agency constantly monitors the performance of your B2B campaigns and makes real-time adjustments to maximize results and guarantee the best possible return on investment (ROI). and guarantee the best possible return on investment (ROI).

Report

Effinity provides detailed, customized reports that help you understand the performance of your campaigns. Based on this reports, we continuously develop strategic recommendations to improve your B2B advertising campaigns.

Be successful with your B2B Ads

Contact us today to find out how our B2B Ads agency can optimize your B2B advertising campaigns.

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