Deezer Ads agency to optimize your audio advertising campaigns
With more than 10 million active users, Deezer brings together music enthusiasts to whom your ads are delivered when you have the best chance of capturing their attention, and on the right device (computer, tablet, mobile).
Our Deezer Ads agency is fully conversant with the tools offered by the music platform, and is an expert in targeting campaigns to achieve the objectives we set ourselves.
Our Deezer Ads experts are on hand to design, launch, optimize and monitor your Audio Ads campaigns on Deezer.
The advantages of advertising on Deezer
Precise targeting
Using demographic and behavioral data (age, gender, location, music preferences, etc.), Deezer enables you to precisely target your ads to the most relevant audience segments. What’s more, the Deezer audience is logged, and all traffic is generated by users who have an account. So when our Deezer Ads agency recommends targeting, you can be sure that your message will be heard by the right people.
Engaged audience
By launching advertising campaigns on Deezer, you reach highly engaged users who are listening to the music they love, and who pay close attention to your ads.
User experience
Audio and video ads are integrated naturally into the user’s listening experience, which can reduce the perception of advertising as an interruption.
How does our agency optimize your Deezer Ads campaigns?
Designing and broadcasting an effective audio spot on Deezer requires respecting best practices. Our Deezer Ads agency implements an advertising strategy to produce audio campaigns aimed at capturing listeners’ attention and increasing the impact of the message.
Clear, eye-catching spotsOur Deezer Ads experts can help you design a clear, concise message, avoiding superfluous information that could divert the audience’s attention. For example, it’s a good idea to grab attention in the first few seconds with a punchy or intriguing introduction. A strong brand identityOur Deezer Ads team makes sure that the sound or musical elements that distinguish your brand are given sufficient prominence to make them easy to recognize. We also make sure that the voice and tone used in the audio spot are adapted to the emotion you wish to convey. |
An effective call to actionThe audio spot should incorporate a clear and direct call-to-action (CTA) to encourage listeners to perform a particular action such as visiting a website, downloading an app, etc. It’s best to design spots lasting 15 to 30 seconds to maintain engagement and ensure that the CTA is followed up. |
Targeting, frequency and repetitionA large part of the success of audio campaigns lies in targeting. Our Deezer Ads teams take particular care at this stage to help you reach your ideal audience, taking into account demographic criteria, centers of interest or listening behaviors. Good timesWe give priority to broadcasting your audio spots at times when listeners are most receptive, such as during their journeys, sports sessions or moments of relaxation. |
Measurement, optimization, A/B testingOur agency uses analytical tools to monitor the performance of your campaigns in real time. This enables our Deezer Ads experts to adjust messages, targeting or frequency based on the data collected to improve results.We also run A/B tests with different versions of your spot to identify the elements that work best and optimize the advertising campaign accordingly. |
Advertising formats on Deezer
Deezer offers a range of advertising presences for advertisers wishing to reach its users. Depending on your objectives, our Deezer Ads agency will help you choose the most appropriate presences. Whether it’s choosing from the various advertising formats on offer (audio, display, video, native advertising) or opting for a more ambitious approach through playlist sponsorship.
Audio Ads
The Audio AdBreak format consists of a 30-second audio spot that is the only one to be broadcast during an advertising slot. It can be combined with a Display format to highlight a call to action.
Display Ads
Masthead desktop
The Masthead desktop format gives the message greater impact by broadcasting it, exclusively for one day, on the Deezer homepage. It’s an IAB-standard format and is compatible with video.
Multidevice banner
The multidevice banner is designed to deliver a message to the most engaged users, with a format integrated into the heart of Deezer content. It is recommended for red wire campaigns.
Video Ads
Video AdBreak
The Video AdBreak format aims to capture the attention of Internet users with a video format, broadcast between streams, which appears only when Deezer is open in active screen and the Internet user is active on the site. The video can be skipped after 30 seconds of playback.
Mobile video
The Mobile Video format reaches audiences with a pre-roll format, which launches before the first audio content of a session, once per session. This format is non-intrusive, as it is available as a minimum 6-second non-skippable video, and up to 30 seconds with a skip possible from the 6th second. The format is visible across the entire screen in landscape and portrait, when the user is in front of the screen.
Native Ads
Native advertising is a more discreet format, but one that is well integrated into the heart of the user’s musical experience. This advertising format uses Deezer’s graphic codes to integrate naturally with the content. The brand is thus present on the application’s home page and within the editorial content on mobile and tablet devices.
Sponsorship
Sponsoring “Coups de cœur” playlists
With “Coups de cœur” playlist sponsorship on Deezer, you can become the exclusive sponsor of “Coups de cœur” playlists created by every Deezer user. It’s an opportunity to associate your brand with Deezer users’ favorite tracks, so you’re as close as possible to your target audience. In concrete terms, the playlist is branded (charter + logo on header). This format is only available on mobile.
Sponsoring Deezer editorial playlists
Editorial playlists on Deezer correspond to a particular genre or mood. Deezer’s Editorial Playlist Sponsorship allows you to associate your brand exclusively with one of these playlists, integrating your logo and brand identity. This format is available on mobile and desktop.
Audio sponsoring
An original format that is particularly positive for the brand’s image, since Audio Sponsoring consists in offering users an ad-free listening session. Users enjoy a 100% music session announced by a brand audio spot. To complete the package, the brand is present on display throughout the session.
Increase your return on investment with customized support
Compliance with best practices
By following best practices on Deezer, our agency designs engaging audio spots that make a real impact, helping to optimize your return on investment (ROI).
Continuous optimization
Once launched, your campaigns are managed on a daily basis by our Deezer Ads experts to optimize the parameters (targeting, repetition, etc.) and make them even more effective.
Personalized support
Our Deezer Ads agency supports you throughout the entire lifecycle of your Deezer campaigns. From defining objectives to reporting results, we work closely with you to achieve maximum results for your budget.
