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Your Search, Social, Shopping, Audio and B2B advertising campaigns.

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References
Effinity
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Our missions and commitments, our job offers, contact us.

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Our tracking tool, our feed management tool and our affiliation software.

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Affiliate Advice
Tips and best practices for optimizing your affiliation campaigns.

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The best strategies for successful influencer campaigns.

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Optimize your Search Ads, Social Ads, Shopping Ads or Audio Ads campaigns.

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The right info for monetizing your audiences through affiliation and influence.

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The digital marketing blog - page n°14

Performances Max: a new type of Google campaign

Jean-Marc Requin2026-02-26T12:53:52+01:0023 November 2021|Ads tips, Google Ads|

With its increasingly powerful algorithm, Google is opening up a [...]

Influential case study: how Palais des Thés launched Balinese Detox with Effinity

Jean-Marc Requin2026-01-05T19:12:02+01:0017 November 2021|Advice Influence|

The launch of Balinese Detox, the latest addition to Palais [...]

Google announces the end of large-format text ads

Jean-Marc Requin2026-02-26T12:53:48+01:0015 November 2021|Ads tips, Google Ads|

Google continues to rely on automation and the use of [...]

Black Friday: 3 concrete actions to optimize your presence

Jean-Marc Requin2025-04-10T10:53:31+02:0022 October 2021|Affiliate Advice|

Black Friday, and now Black Week, have established themselves as [...]

CSS editors and affiliation: the new winning combination?

Jean-Marc Requin2025-01-23T07:44:56+01:002 September 2021|Affiliate Advice|

In 2017, the European Commission fined Google 2.42 billion euros [...]

Google Shopping: 4 good reasons to use CSS

Jean-Marc Requin2026-01-03T18:13:06+01:002 September 2021|Affiliate Advice|

Google Shopping (or Google PLA - Product Listing Ads) offers [...]

Placements: where Facebook ads are displayed

Jean-Marc Requin2026-02-26T12:48:57+01:0011 June 2021|Ads tips, Facebook Ads|

Let's face it: our Facebook Ads agency can target almost [...]

Google Shopping Actions, a marketplace for your products

Jean-Marc Requin2025-04-19T13:01:54+02:001 June 2021|Ads tips|

Are you looking to expand on marketplaces? Wondering what kind [...]

Affiliates, how to obtain consent?

Jean-Marc Requin2025-01-23T07:43:16+01:0011 May 2021|Advice for publishers and designers|

The Transparency and Consent Framework is a system that enables [...]

Attribution marketing: a complete guide to optimizing your ROI

Jean-Marc Requin2026-01-04T12:59:34+01:0029 April 2021|Affiliate Advice|

In a digital ecosystem where the customer journey is increasingly [...]

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