Google Shopping: 4 good reasons to use CSS
Google Shopping (or Google PLA - Product Listing Ads) offers [...]
The digital marketing blog - page n°15
CSS editors and affiliation: the new winning combination?
In 2017, the European Commission fined Google 2.42 billion euros [...]
Placements: where Facebook ads are displayed
Let's face it: our Facebook Ads agency can target almost [...]
Google Shopping Actions, a marketplace for your products
Are you looking to expand on marketplaces? Wondering what kind [...]
Affiliates, how to obtain consent?
The Transparency and Consent Framework is a system that enables [...]
Attribution marketing: a complete guide to optimizing your ROI
In a digital ecosystem where the customer journey is increasingly [...]
A complete guide to server-side tracking: adapting to the age of cookie-free marketing
Server-side tracking (also known as server-to-server) involves moving data collection [...]
Native ads vs display: understand the differences to optimize your campaigns
In a digital ecosystem saturated with information, the war for [...]
Conversion Lift Studies: measuring the impact of Facebook ads
With its Conversion Lift tool, Facebook enables advertisers to measure [...]
The importance of female influencers for Instagram
Instagram has just installed a function that allows users to [...]
