Influential case study: how Palais des Thés launched Balinese Detox with Effinity
The launch of Balinese Detox, the latest addition to Palais [...]
The digital marketing blog - page n°15
Google announces the end of large-format text ads
Google continues to rely on automation and the use of [...]
Black Friday: 3 concrete actions to optimize your presence
Black Friday, and now Black Week, have established themselves as [...]
Google Shopping: 4 good reasons to use CSS
Google Shopping (or Google PLA - Product Listing Ads) offers [...]
CSS editors and affiliation: the new winning combination?
In 2017, the European Commission fined Google 2.42 billion euros [...]
Placements: where Facebook ads are displayed
Let's face it: our Facebook Ads agency can target almost [...]
Google Shopping Actions, a marketplace for your products
Are you looking to expand on marketplaces? Wondering what kind [...]
Affiliates, how to obtain consent?
The Transparency and Consent Framework is a system that enables [...]
Attribution marketing: a complete guide to optimizing your ROI
In a digital ecosystem where the customer journey is increasingly [...]
A complete guide to server-side tracking: adapting to the age of cookie-free marketing
Server-side tracking (also known as server-to-server) involves moving data collection [...]
