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Your Search, Social, Shopping, Audio and B2B advertising campaigns.

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References
Effinity
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Our missions and commitments, our job offers, contact us.

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Affiliate Advice
Tips and best practices for optimizing your affiliation campaigns.

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The best strategies for successful influencer campaigns.

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Optimize your Search Ads, Social Ads, Shopping Ads or Audio Ads campaigns.

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The right info for monetizing your audiences through affiliation and influence.

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Contact

The digital marketing blog - page n°14

Instagram opens its Stories to affiliation

Jean-Marc Requin2025-01-23T07:44:46+01:0015 December 2021|Affiliate Advice|

Affiliate marketing has just added another string to its bow. [...]

Social commerce, current situation and outlook

Jean-Marc Requin2025-12-10T13:01:39+01:0014 December 2021|Ads tips|

Social commerce? It's about offering a shopping experience that doesn't [...]

How to use Instagram link stickers to monetize your content

Jean-Marc Requin2026-01-07T16:09:19+01:0010 December 2021|Advice for publishers and designers|

Instagram allows all its users to share external links in [...]

Performances Max: a new type of Google campaign

Jean-Marc Requin2026-05-13T14:37:13+02:0023 November 2021|Ads tips|

With its increasingly powerful algorithm, Google is opening up a [...]

Influential case study: how Palais des Thés launched Balinese Detox with Effinity

Jean-Marc Requin2026-01-05T19:12:02+01:0017 November 2021|Advice Influence|

The launch of Balinese Detox, the latest addition to Palais [...]

Google announces the end of large-format text ads

Jean-Marc Requin2026-02-26T12:53:48+01:0015 November 2021|Ads tips, Google Ads|

Google continues to rely on automation and the use of [...]

Black Friday: 3 concrete actions to optimize your presence

Jean-Marc Requin2025-04-10T10:53:31+02:0022 October 2021|Affiliate Advice|

Black Friday, and now Black Week, have established themselves as [...]

CSS editors and affiliation: the new winning combination?

Jean-Marc Requin2025-01-23T07:44:56+01:002 September 2021|Affiliate Advice|

In 2017, the European Commission fined Google 2.42 billion euros [...]

Google Shopping: 4 good reasons to use CSS

Jean-Marc Requin2026-01-03T18:13:06+01:002 September 2021|Affiliate Advice|

Google Shopping (or Google PLA - Product Listing Ads) offers [...]

Placements: where Facebook ads are displayed

Jean-Marc Requin2026-02-26T12:48:57+01:0011 June 2021|Ads tips, Facebook Ads|

Let's face it: our Facebook Ads agency can target almost [...]

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