iOS 14 and Facebook Ads, what impact on ad targeting and performance measurement?
With iOS 14, Apple, in April 2021, made a pivotal [...]
The digital marketing blog - page n°13
Content commerce: definition, strategy and objectives for brands
In a digital landscape where traditional banner advertising is losing [...]
Pinterest E-commerce advertising: complete method for a ROI strategy
From branding to performance: exploiting purchase intent While there's no [...]
Digital acquisition trends in 2022
It's always a tricky exercise to look ahead to digital [...]
How do I use Linkedin Ads?
With over 575 million users worldwide, Linkedin is the most [...]
Affiliation, Google referencing and SEO: what you need to know
Search engine optimization (SEO) is a key success factor for [...]
Google Deals, a new opportunity to generate traffic and conversions
Google is introducing a new "Offer" feature in the shopping [...]
Instagram opens its Stories to affiliation
Affiliate marketing has just added another string to its bow. [...]
Social commerce, current situation and outlook
Social commerce? It's about offering a shopping experience that doesn't [...]
How to use Instagram link stickers to monetize your content
Instagram allows all its users to share external links in [...]
