Incorrect targeting, wasted marketing expenditure, lost customers… The consequences of poor consumer insight can be far-reaching for brands. Gold Circle is a platform for collecting and analyzing transactional data (bank accounts and receipts), offering brands an omnichannel, multi-brand, aggregated and real-time updated view of their targets’ purchasing behavior. The result: in-depth consumer knowledge and optimized ROI. With 100% cookieless technology, approved by the Banque de France and compliant with European DSP2 & RGDP regulations. Julien Mas, CEO of Gold Circle, explains in detail.
Julien Mas, CEO Gold Circle
” We have transactional data that enables us to push the right offers to trigger the act of buying “.
Can you tell us about Gold Circle and its benefits for advertisers?
Gold Circle is a digital ecosystem dedicated to better consumption. We provide advertisers with optimal business efficiency for their affiliate programs via two axes. Firstly, increased visibility. To achieve this, we relay advertisers’ offers not only on our own media (application, website, social networks), but also on the media universes of our partners (Prisma Media, Reworld Media, Webedia and Horyzon Media). Secondly, better-targeted communication on our offers.
To do this, we use transactional data, aggregated from loyalty cards or bank accounts, to push the right offer, to the right person, at the right time, to trigger the act of purchase. For the time being, this is done via e-mailing. Eventually, the insights gained from this data will enable us to create and refine personas that can be deployed across all media levers.
Which advertisers is your solution aimed at?
We are active and relevant in all areas of consumption: fashion, home, beauty/health, leisure, travel, high-tech, sport, car/motorcycle, food, e-commerce, subscriptions, gifts, banking/insurance…
Primarily focused on B2C offers, Gold Circle offers consumers up to 70% reversion. This is well above the market average. In the current context of purchasing power tensions, this facilitates transactions and, once again, generates incremental sales for advertisers.
Do you offer animation for advertisers?
We send daily newsletters to the active bases of our media partners. Push notifications, dedicated inserts on our media partners’ websites, social network posts… We can envisage many things depending on the offer to be relayed, its attractiveness and exclusivity.
Do you have any upcoming projects?
Our advertisers’ offers are already visible on media such as Femme Actuelle and Menlife. In the coming months, we’ll be rolling out our solution to other media owned by our partner agencies: 750gr, Les Numériques…
We’re also finalizing the signing of partnerships with additional media agencies, in order to offer ever-greater visibility to the offers of the advertisers we relay.
