Performance Center, at the heart of your partner network management
After months of hard work by our R&D team, we [...]
Content commerce: definition, strategy and objectives for brands
In a digital landscape where traditional banner advertising is losing [...]
Digital acquisition trends in 2022
It's always a tricky exercise to look ahead to digital [...]
Instagram opens its Stories to affiliation
Affiliate marketing has just added another string to its bow. [...]
Black Friday: 3 concrete actions to optimize your presence
Black Friday, and now Black Week, have established themselves as [...]
CSS editors and affiliation: the new winning combination?
In 2017, the European Commission fined Google 2.42 billion euros [...]
Google Shopping: 4 good reasons to use CSS
Google Shopping (or Google PLA - Product Listing Ads) offers [...]
Attribution marketing: a complete guide to optimizing your ROI
In a digital ecosystem where the customer journey is increasingly [...]
A complete guide to server-side tracking: adapting to the age of cookie-free marketing
Server-side tracking (also known as server-to-server) involves moving data collection [...]
Native ads vs display: understand the differences to optimize your campaigns
In a digital ecosystem saturated with information, the war for [...]
