What is Attribution Marketing?
In marketing, attribution represents the model used to assign a [...]
Server to Server, the alternative to cookieless!
The scheduled disappearance of third-party cookies has major consequences for [...]
Native Ads vs Display: what are the differences?
Internet advertising has come a long way in recent years. [...]
Black Friday, the crazy figures!
Public: advertisers // Difficulty: easy. In 2017, according to Fevad, [...]
Launching an affiliation campaign: how much should affiliates be paid?
It's the big day, you've made the (wise) decision to [...]
Media start-ups: affiliation, an opportunity to build and deploy your strategy
At a time when the momentum around French startups is [...]
Effiliation certified by Google and IAB Europe
Public: advertisers / publishers // Difficulty: easy Difficulty: easy. Highly proactive [...]
Publishers’ Challenge: motivate your affiliates!
It's no secret that companies with a sales force (internal [...]
Content creation for B2B companies
You've all heard of content marketing. You've all tried to [...]
International: use the flexibility of vouchers to get started
Public: advertisers // Difficulty: easy.If your brand and products are [...]
