Why is server-side tracking essential in the age of cookieless?
https://youtu.be/5-klAaWt3lg Cyril Imanache, pre-sales at Commanders Act, and Christophe Bosquet, [...]
Black Friday: 3 concrete actions to optimize your presence
Black Friday, and now Black Week, have established themselves as [...]
CSS editors and affiliation: the new winning combination?
In 2017, the European Commission fined Google 2.42 billion euros [...]
What is Attribution Marketing?
In marketing, attribution represents the model used to assign a [...]
Server to Server, the alternative to cookieless!
The scheduled disappearance of third-party cookies has major consequences for [...]
Native Ads vs Display: what are the differences?
Internet advertising has come a long way in recent years. [...]
Black Friday, the crazy figures!
Public: advertisers // Difficulty: easy. In 2017, according to Fevad, [...]
Launching an affiliation campaign: how much should affiliates be paid?
It's the big day, you've made the (wise) decision to [...]
Media start-ups: affiliation, an opportunity to build and deploy your strategy
At a time when the momentum around French startups is [...]
Effiliation certified by Google and IAB Europe
Public: advertisers / publishers // Difficulty: easy Difficulty: easy. Highly proactive [...]
