Google Shopping: 4 good reasons to use CSS
Google Shopping (or Google PLA - Product Listing Ads) offers [...]
CSS editors and affiliation: the new winning combination?
In 2017, the European Commission fined Google 2.42 billion euros [...]
Attribution marketing: a complete guide to optimizing your ROI
In a digital ecosystem where the customer journey is increasingly [...]
A complete guide to server-side tracking: adapting to the age of cookie-free marketing
Server-side tracking (also known as server-to-server) involves moving data collection [...]
Native ads vs display: understand the differences to optimize your campaigns
In a digital ecosystem saturated with information, the war for [...]
Launching an affiliation campaign: how much should affiliates be paid?
It's the big day, you've made the (wise) decision to [...]
Media start-ups: affiliation, an opportunity to build and deploy your strategy
At a time when the momentum around French startups is [...]
Effinity certified by Google and IAB Europe
Highly proactive on the subject of RGPD for several months [...]
Publishers’ Challenge: motivate your affiliates!
It's no secret that companies with a sales force (internal [...]
Content creation for B2B companies
You've all heard of content marketing. You've all tried to [...]
