Instagram opens its Stories to affiliation
Affiliate marketing has just added another string to its bow. [...]
Black Friday: 3 concrete actions to optimize your presence
Black Friday, and now Black Week, have established themselves as [...]
Google Shopping: 4 good reasons to use CSS
Google Shopping (or Google PLA - Product Listing Ads) offers [...]
CSS editors and affiliation: the new winning combination?
In 2017, the European Commission fined Google 2.42 billion euros [...]
Attribution marketing: a complete guide to optimizing your ROI
In a digital ecosystem where the customer journey is increasingly [...]
A complete guide to server-side tracking: adapting to the age of cookie-free marketing
Server-side tracking (also known as server-to-server) involves moving data collection [...]
Native ads vs display: understand the differences to optimize your campaigns
In a digital ecosystem saturated with information, the war for [...]
Launching an affiliation campaign: how much should affiliates be paid?
It's the big day, you've made the (wise) decision to [...]
Media start-ups: affiliation, an opportunity to build and deploy your strategy
At a time when the momentum around French startups is [...]
Effinity certified by Google and IAB Europe
Highly proactive on the subject of RGPD for several months [...]
