B2C lead generation

Discover how our targeted B2C lead generation solutions connect you with the right prospects, at the right time, to maximize your conversions and boost your growth.

Generate B2C leads from a variety of sources

In their B2C lead acquisition strategy, advertisers are faced with the various regulations in force on personal data protection and privacy, such as the RGPD (General Data Protection Regulation) in Europe, but also laws framing telephone canvassing, which can be deemed intrusive and undesirable.

In this context, the cost per lead increases according to the levers and sources of traffic. So it’s becoming increasingly important to diversify acquisition sources, in order to reach the targets most receptive to our offers.

Last but not least, lead quality remains a major challenge for advertisers, and our LeadGen agency implements a wide range of strategies to ensure the best possible return on investment at all times.

Main sectors of activity

concerned with B2C leads

Car and Transport

Insurance and Mutual Insurance

Finance and tax planning

Credit

Telecom

Energy subscriptions

Home & Work

Services

The different forms of B2C lead generation

For e-commerce

Create a customer account

A customer account collects valuable data, enabling us to personalize the user experience and target effectively with relevant offers, turning visitors into qualified leads.

Newsletter subscription

Subscribing to a newsletter engages users with regular content, reinforcing their interest and increasing the chances of conversion into customers.

Participation in a competition

A quiz attracts attention, encourages engagement and gathers key information, turning participants into potential leads.

Simulation

A simulation engages the user by offering personalized results, generating leads by capturing the data needed for targeted follow-up.

Integration of contact details via chat

Chat captures visitors’ attention in real time, collects their contact details, and helps generate hot leads ready for conversion.

For a service provider

Request a quote

The request for quotation engages the prospect by revealing his or her specific needs, enabling the service provider to target effectively and begin a personalized sales relationship.

Request for file review

A file study shows serious interest, providing valuable information for qualifying and prioritizing leads.

Simulation

Online simulation captures attention by delivering immediate results, while gathering essential data for targeted follow-up.

Be recontacted by a sales representative

The callback request shows active interest, enabling the prospect to be rapidly transformed into a qualified lead via a direct exchange.

Make a telephone appointment

Making a telephone appointment involves the prospect in a personal interaction, increasing the chances of conversion into a customer.

Book a physical appointment

Booking a physical appointment at a car dealership, for example, reflects strong interest in the product, qualifying the prospect as a lead with high conversion potential.

BtoC lead quality criteria

The quality of a B2C lead is an essential criterion for the success of marketing and sales campaigns. It mainly depends on the objectives set by the advertiser and the way the lead is defined. In general, a quality lead is a contact who has not only shown an interest in the product or service, but also has a high conversion potential.

Field completeness

A first indicator of quality is the completeness of fields after a form has been filled in. The information provided must be precise and complete: name, e-mail address, telephone number, etc. Accurate contact details are essential, as they guarantee that the company will be able to recontact the lead efficiently.

Lead qualification

Lead qualification is also crucial. This involves ensuring that the lead corresponds to the criteria sought by the advertiser. For example, an affirmative answer to a question such as “Are you a homeowner?” may indicate that the lead is qualified for a particular real estate offer.

Reachability rates and other metrics

The reachability rate is another decisive aspect. It measures the ability to contact the lead via the channels provided. The higher this rate, the higher the quality of the lead. It can be improved, for example, if the form contains a question about the preferred time slot to be called.

Finally, metrics such as active rate (the number of leads who interact with the advertiser after the first contact) and buyer rate (the percentage of leads who become customers) are essential for evaluating lead performance.

A quality B2C lead is a contact who is well informed, qualified, contactable and likely to become an active customer.

A variety of levers

for B2C lead generation

Emailing

Emailing targets specific audiences with personalized offers, nurturing leads throughout the customer journey.

Retargeting

Retargeting encourages visitors who have already shown an interest in your site to complete their purchase.

Telemarketing

Telemarketing establishes direct contact with prospects, enabling rapid qualification and personalized conversion.

Messaging

Messaging, via SMS and RCS, directly engages prospects with instant, personalized messages, prompting them to take swift action.

Co-registration

Co-registration captures leads by offering users the opportunity to sign up for several services or newsletters in a single step, thus increasing your contact base.

Native Ads

Native ads increase your brand’s visibility on relevant sites, attracting prospects with high conversion potential.

Search Ads

SEA (Search Engine Advertising) places your offer at the top of search results, attracting qualified prospects ready to convert.

Social networking

Social networks enable you to target specific segments with engaging content, generating leads while strengthening your digital presence.

Why choose Effinity

for your B2C lead generation?

Dedicated lead experts

Our LeadGen agency brings together experts in the levers involved in lead generation to develop relevant solutions.

An ethical commitment

Effinity is a member of the CPA (Collectif pour les acteurs du marketing digital), one of whose missions is to select publishers who have signed charters guaranteeing compliance with best practices in lead gathering.

Deduplicated collection

To avoid sending repeated advertising to the same target, all our files are deduplicated with your customer base, preserving your brand image and your budget.