TikTok Ads agency: optimize your advertising strategy on TikTok
In just a few years, TikTok has become the leading entertainment platform, with almost 2 billion users worldwide. For brands, it’s an acquisition and loyalty channel with enormous potential, enabling them to reach a highly engaged audience. As long as you master the codes…
Our TikTok Ads agency helps you define a strategy that respects the best practices of the social network, assists you in the production of your ads and manages the distribution of your advertising campaign.
Whatever your objectives – awareness, consideration, conversion – our TikTok Ads teams, who work in close collaboration with those at TikTok France, provide you with invaluable advice and expertise to ensure the success of your advertising campaigns.
Why choose TikTok for your advertising?
TikTok has become a must-have entertainment platform for brands. In France, by 2023, 21.4 million people will be using the app every month, 22% more than in 2022. While the under-24s make up the majority audience (44%), TikTok also reaches out to older age groups, with 25-34 year-olds accounting for 26% of users and 35-44 year-olds 15%.
But TikTok is also a search engine! 40% of GenZ say they prefer to do their research on networks rather than Google. TikTok is a platform where people go for information, education and ideas.
The platform, which focuses on creativity and short videos, enables brands to create innovative and viral content. TikTok’s advertising formats, such as hashtag challenges, branded filters and sponsored videos, are designed to be interactive and easily shared. TikTok is often at the forefront of trends, so advertisers who advertise on TikTok can stay in tune with consumers’ interests.
How can TikTok Ads help you?
Our TikTok Ads agency offers specialized expertise and a range of services from strategy and content creation to ad management and performance analysis. We enable our customers to maximize their impact on TikTok and achieve their advertising objectives through comprehensive support:
21,4
million users in France
70%
of users are under 44
40%
of Gen Z use it as a search engine
Advertising formats on TikTok Ads
TikTok offers a variety of ad formats to suit different marketing objectives and content types. Here are the main advertising formats available on TikTok:
In-Feed Ads
These ads appear in users’ “For You” feed, natively integrated between organic videos.
Features :
- Duration: up to 60 seconds, but the first 15 seconds are usually crucial.
- Interaction: users can like, comment, share, follow or use the same sounds.
- Objectives: traffic, application installations, video views, conversion.
TopView Ads
These ads are the first videos users see when they open the application, guaranteeing maximum visibility.
Features :
- Duration: up to 60 seconds.
- Full screen and sound activated.
- Objectives: brand awareness, engagement, video views
Branded Hashtag Challenges
Encourage users to take part in a challenge using a brand-specific hashtag.
Features :
- Duration: generally a campaign of 3 to 6 days.
- Includes a dedicated page with details of the challenge and the best videos from participants.
- Objectives: engagement, brand awareness, user-generated content.
Branded Effects
Enables brands to create customized effects, such as filters, stickers and augmented reality effects, which users can integrate into their videos.
Features :
- Duration: available for 10 days.
- Interactive and engaging.
- Objectives: commitment, brand awareness, innovation and creativity
Brand Takeovers
A full-screen ad that appears immediately when the application is opened. It can be static (image) or dynamic (GIF or video).
Features :
- Duration: a few seconds for immediate impact.
- Limited to one brand per day.
- Objectives: brand awareness, conversion, traffic.
Spark Ads
Enables brands to boost existing organic content, whether created by the brand or by users, turning organic videos into ads.
Features :
- Duration: based on existing organic video.
- Amplifies authenticity and commitment.
- Objectives: brand awareness, engagement, conversions.
Ads Collection
Allows users to browse and buy products directly from the ad, creating an immersive shopping experience.
Features :
- Includes a main video with an underlying product gallery.
- Objectives: conversion, online sales.
Lead Generation Ads
These ads collect information directly from users via forms integrated into the ads.
Features :
- Objectives: lead generation, collection of user data for subsequent follow-up.
Best practices for TikTok Ads
We must never lose sight of the fact that TikTok is an entertainment platform, so your ads must be as entertaining as possible. Creativity is therefore a key factor in the success of your advertising campaigns. Here are a few best practices for advertising on TikTok:
- Use a vertical format and stay within the “Safe Zone”, so that important information is not obscured by buttons.
- Create a real and entertaining story
- Using TikTok trends and challenges
- Grab attention right from the start of the video
- Communicate your key message at the outset
- Propose a powerful caption to reinforce your video’s message, and add hashtags.
- Making the most of sound
- Use a tone of proximity
- Superimpose brief, informative text on images
- Include an engaging CTA
- Renew your advertising regularly
- Adapt the frequency of your ads to avoid saturating your audience
Why choose Effinity for your TikTok Ads campaigns?
Effinity has dedicated TikTok Ads experts to provide premium support for advertisers wishing to create advertising campaigns on TikTok.
Whatever your intention, Effinity’s TikTok Ads teams offer a personalized approach based on your business sector and work alongside you to meet your objectives:
- Create a community and boost brand awareness
- Find new customers and increase your sales
- Retargeting and building customer loyalty
- Generate leads
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