Tracking, a guarantee of the relationship between advertisers and partners
Tracking is essential to the success of digital acquisition campaigns and transparency between stakeholders. It enables precise tracking of affiliate performance, whether in terms of sales, clicks, registrations, etc. This tracking is also vital for assessing the effectiveness of the strategies implemented and optimizing future actions.
Thanks to Effinity tracking, advertisers can identify the best-performing affiliates and adjust their remuneration accordingly. The result is an optimal return on investment, ensuring that commissions are only paid for real actions.
For affiliates, tracking also offers a clear view of their performance, enabling them to analyze their results and adjust their efforts according to the products or services that generate the most revenue.
Finally, Effinity tracking enables better communication between advertisers and affiliates, promoting transparency on performance and payments.
Tracking that meets market expectations
First-Party Cookie tracking
Eventually, all Third-Party cookies will be banned. Switching to First-Party Cookie tracking is now a necessity. Effinity’s First-Party Cookie tracking is based on secure protocols (HTTPS) for views, clicks and transactions. First-Party cookies are deposited by the same domain as the site visited, and are used to save a user’s preferences, log-in status, etc.
You benefit from the advantages of First-Party Cookie tracking:
- compatible with all browsers on the market
- protects Internet users’ private data.
Server-to-Server compatible tracking
If required, our teams can help you to set up a Server-to-Server tracking system to benefit from :
- Measuring paths, not users
- No need for CNIL consent
- Compatibility with adblockers
You benefit from the advantages of Server-to-Server tracking:
- Maintain visibility over the performance of your marketing investments.
- Remunerate your partners fairly and build their loyalty.
4 essential practices for measuring digital commerce
Measuring continuity
Continue to measure your activity without worrying about every new browser version.
Keeping control
Maintain visibility on the profitability of your investments, by correctly measuring sales.
Fair compensation
Remunerate your partners fairly, so you can continue to count on them and prevent them from abandoning your campaign in favor of other advertisers.
Evolve serenely
Benefit from Effinity support for fast and easy implementation of First-Party Cookie or Server-to-Server tracking.
Effinity tracking adapts to your tools
Compatibility with your attribution/analytics tools
Compatibility with your tag manager
Compatibility with your mobile attribution tools
RGPD-compliant tracking
Effinity tracking is adapted to the legal requirements of the RGPD:
- Anonymized tracking: no personal data exchanged without encryption.
- sha-256 encoding of personal information: e-mail address, telephone number…
- Highest IT security standards
- Effinity’s DPO on hand to support customers.
Effinity provides you with a validation page for your users, containing all the information on third-party partners and the purpose of the cookies deposited.
Tracking for measurement tailored to your needs
Engagement tracking
Engagement tracking to determine the affiliate’s role in the relationship between a web surfer and your site, with differentiated remuneration depending on whether it’s a committed sale (the web surfer was already on the merchant site when he decided to look for a coupon) or a non-committed sale (the web surfer is referred to the merchant by the couponing affiliate).
Coupon tracking
Effinity tracking adapts attribution and remuneration according to the coupon used.
Whitelist: discount codes dedicated to affiliation
Blacklist: codes not dedicated to affiliation (e.g. CRM)
Reporting according to codes used
Automaticattribution according to coupon used
Tracking the incremental
- Differentiation of remuneration according to customer journey and the affiliate’s role with other levers.
- Differentiated remuneration for direct and assisted sales.
Multi-point tracking
- A sale is most often the result of interactions with several affiliate partners.
- Conversion chain visualization
- Understanding the customer journey
- Analysis of the role of affiliates
- Campaign optimization with multi-touch vision
- Visualization of conversion paths, and corresponding KPIs.
- Affiliate remuneration according to role and position in the conversion chain
- Contributory remuneration of affiliates possible
Mobile tracking
- PostBackUrl reporting of mobile application downloads and installations
- Feedback on In-App actions: registration, purchases, etc.
Tracking e-mailing campaigns
Anti-blacklisting
Use of dedicated tracking domain names, with SPF declaration and compliance with DMARC specifications to guarantee good deliverability of email campaigns.
Tracking by mailing
Detailed reports on the results of each mailing, on the performance of a given mail kit or partner, according to the variables of your choice.
Tracking by segment
Customized measurement of segment results from partner databases, to better analyze campaign performance by recipient cluster
Container Tag, all in one!
Managing your partners’ tags can be tedious. With Effinity’s ContainerTag, you only need to do one thing.
