Wizaly specializes in data-driven marketing attribution. It sometimes works alongside Effinity in performance measurement. We put three questions to Stanislas Di Vittorio, CEO of Wizaly, to get to know him better.
Can you tell us about your company and its services?
Founded in 2017, Wizaly is the leading customer journey analytics solution specializing in attribution. It combines the best of AI and MMM (Marketing Mix Modeling) technologies to calculate from marketing data alone the contribution of each touchpoint/campaign in consumers’ buying journeys. It’s a decision-support platform that enables advertisers’ marketing and communications teams to make the best decisions with complete objectivity, and boost their business performance.
How would you define your role in the conversion/loyalty chain?
Wizaly is a trusted third party that operates an exhaustive and granular collection on all touchpoints of the buying journey, RGPD compliant and cookieless. The platform offers a centralized view of data so that teams can manage their activity with the utmost efficiency, and knowledge, in particular, of customer acquisition or reacquisition costs, customer segments, lifetime value…. We adapt to the different configurations and needs of advertisers: integration of CRM data, products, levers or on & offline conversions…, with immediate and synthetic reading via dashboards, scripted analyses, personalized reports or even alerts…
Can you describe a successful operation you carried out with Effinity on behalf of an advertiser?
We set up a unified nomenclature to manage and control affiliates for a key player in the transport sector. We identified 3 types of behavior (lower, mid or upper funnel) to organize affiliates according to their role in the journey. The aim was to highlight the new opportunities and strengths of affiliation, moving away from classic questions of remuneration towards a more egalitarian and efficient approach for all stakeholders.
