Every week, Effinity puts the spotlight on a partner. The aim is to showcase the variety and richness of our network. This week, Grégoire Firome, co-founder of Buzziit, answers our questions.
Can you tell us about your company and its services?
With three partners, we launched the Buzziit application in the summer of 2022. It’s an app that lists LIVE content from all over the web, including social networks, just like a TV program. The LIVE format is very popular with consumers, but we’re finding that ROI isn’t up to scratch. This is partly because the format isn’t listed. Because in fact, a LIVE event is like preparing a great dinner party, but forgetting to warn the guests… you end up pretty lonely! So we’re proposing to give LIVEs visibility to increase their ROI, and to do so by bringing them qualified traffic.
How would you define your role in the conversion/loyalty chain?
Buzziit is the only solution that indexes LIVE formats to offer consumers a global view. They can search for content by theme, but also according to availability. So we’re an additional brick of visibility to maximize LIVE ROI.
Can you describe a successful operation you carried out with Effinity on behalf of an advertiser?
This partnership enables Effinity to support its customers with their LIVE Shopping issues (editor’s note: according to a McKinsey 2022 study, the conversion rate for LIVE shopping reaches 30%). As a reminder, LIVE Shopping enables customers to discover products in real time, and to obtain detailed information about them. Purchases are made immediately, often with attractive discounts. In a way, it’s like teleshopping making a comeback on our mobiles (our grandmothers will be happy!). Find out more here: Buzziit
