In today’s performance marketing ecosystem, channel diversification is crucial to capturing consumer attention. To grasp the full range of opportunities available to advertisers, it is essential to master the various affiliation levers. Among these, cashback and promotional codes play a key role in validating the shopping cart.
Today, we’re talking to Anthony Sutter, account manager at Widilo by Afiliza. A key player present in six countries, Widilo deploys a strategy combining technology and media partnerships to maximize brand visibility. While this method differs from bank cashback, which is another fast-growing form of cashback, it shares the same objective: to increase purchasing power to boost sales. In this interview, find out how Widilo simultaneously activates acquisition and loyalty, with customer feedback showing a 110% increase in conversion rates.
Widilo by Afiliza: a European ecosystem dedicated to performance
Founded in 2016 by Jules and Sacha Scomorovschi, Widilo by Afiliza is an innovative company in the cashback and promo code sector. We are present in 6 European countries: France, the UK, Germany, Spain, Italy and Belgium. Today, Widilo by Afiliza integrates different technologies to provide the most relevant offer:
- 1 cashback site under the Widilo.fr brand name
- a mobile application available on iOS and Android
- a Chrome extension for browsers
For the past 10 years, we have had two missions:
- help advertisers who include us in their affiliate programs to be more visible online to acquire new customers and increase their digital sales
- increase consumers’ purchasing power by offering them the best cashback rates and coupon codes valid at over 2,000 e-commerce partners (Fashion, Travel, Beauty, Home, High-Tech…) Every month, millions of online shoppers use our solutions to save money.
The role of cashback in the conversion chain
Widilo by Afiliza enables its advertiser partners to activate two levers: customer acquisition and customer loyalty. Customer acquisition, because it’s an important conversion lever. Today, it is estimated that one out of every two users will not validate their shopping cart if they don’t have a promo code. In effect, the promo code becomes the trigger for purchase, resulting in the acquisition of new customers by the advertiser. We are an integral part of our advertisers’ loyalty-building strategies. Our Widilo cashback sites, available in several countries, offer our users some of the highest cashback rates in France, all year round, from the most influential e-commerce merchants. For us, this is a differentiating factor with a strong competitive impact. This strategy helps our partner brands to position themselves in their respective markets, by enabling them to set their own commission rules. Last but not least, Widilo features a member area where users can accumulate cash in their kitty, earn points towards gifts and vouchers, sponsor friends and family, and contribute to the reputation of the site through their comments. Widilo’s gamification system makes a major contribution to user loyalty, and we currently have over 2 million users across Europe.
Customer story: +110% conversion thanks to a hybrid strategy
Last September, we launched a cashback partnership with a brand for which we’ve been working for several years on the coupon code side. This collaboration quickly proved lucrative, with double-digit growth in sales generated over the following two months. This growth was not just in cashback, but also in promotional codes. Our aim was to make the brand one of our number 1 partners in its sector. Linked to the activation of this cashback lever, we highlighted the brand on our sites during several strategic campaigns, thanks to the implementation of category banners, and the insertion of a placement in our top offers. This enabled the brand to win a significant number of new customers and substantially increase its sales. The operation also boosted the advertiser’s conversion rate by +110%. The launch of cashback for this advertiser proved that using Widilo for digital campaigns is a safe bet. We monitor the performance of our partners on a daily basis, thanks to a responsive and attentive team of 50 people based in Paris and London, who will respond to your needs as effectively as possible.
