DMA, the new deal for CSS in Google SERPs?
The implementation of the DMA (Digital Markets Act) imposes new [...]
The digital marketing blog - page n°8
Data at the heart of influencer sourcing
A successful influencer campaign requires a great deal of listening [...]
Checkout marketing promotes acquisition and loyalty
Sovendus specializes in checkout marketing. It is also a partner [...]
Passion economy: join the communities…
Make your passion your profession. Now there's a program to [...]
Palais des Thés launches TikTok Ads with Effinity
TikTok, a network reserved for teenagers? That was before... In [...]
Digital mums: see my life as a mom!
Who are the "digital mums"? The "Digital Mums", these dynamic, [...]
Effinity and Earthmark: a partnership for more sustainable trade
Effinity has signed a strategic agreement with Earthmark, enabling its [...]
How can you maximize your CSS reach on Google and Bing Shopping?
Comparison Shopping Services (CSS) are effective levers for digital acquisition. [...]
How do you brief a content creator?
Collaborations with influencers, through an influencer marketing platform, have become [...]
Gold Circle: data made of gold!
Incorrect targeting, wasted marketing expenditure, lost customers... The consequences of [...]
