How to target your Facebook ads effectively in 2026
The Facebook advertising landscape has changed radically. The ultra-detailed micro-targeting [...]
The digital marketing blog - page n°2
5 mistakes to avoid with your Instagram ads
Instagram offers exceptional advertising potential: immersive formats, engaged audiences, precise [...]
Pinterest Performance+: boost your Ads campaigns with AI
Pinterest has established itself far beyond its reputation as a [...]
What is the cost of a lead (CPL) on LinkedIn Ads?
For B2B companies, LinkedIn Ads is the most powerful paid [...]
“Reddit is a community of communities!”
On the occasion of Effidays 2025, Marion Gould, Senior Client [...]
UGC, a genuine marketing lever
Because a large part of brand communication is exhausted [...]
Influence Barometer 2025: key figures for influencer marketing in France
The publication of the very first edition of the [...]
SEO, GEO, affiliate partnerships: how are brands optimizing their presence for AI commerce?
With the rise of generative AI and the advent of [...]
What makes a good YouTube ad?
In today's media landscape, ignoring YouTube can be a strategic [...]
Why advertise on YouTube?
Long perceived as a simple entertainment platform, YouTube has transformed [...]
