Instagram Ads, how to create an effective campaign: targeting, formats, budget
Instagram is establishing itself as a mainstay of Social Ads [...]
The digital marketing blog - page n°2
Effidays 2025: new energies for digital commerce
On October 14, the Effidays 2025 event brought together over [...]
Brand-to-brand in affiliation: a marketing lever in full structuring
Brand-to-brand has become a strategic affiliation lever for advertisers and [...]
Google AI Max: a revolution to boost your search campaigns?
The online search ecosystem is in a state of flux. [...]
The hidden value of niche affiliates in the age of AI
For a long time, the value of online content was [...]
Affiliate sourcing and matching: AI reinforces human expertise
Affiliate marketing has been growing steadily for years, driven by [...]
Heeet links every marketing action to a revenue stream
Heeet, an Effinity partner, is a solution that helps marketers [...]
Unreachable leads: how to turn your dormant prospects into customers
In any lead generation strategy, there's a frustrating paradox: a [...]
What is the budget for a Google Ads campaign?
Today, launching a Google Ads campaign is an essential lever [...]
How to optimize targeting on Google Ads?
The success of a Google Ads campaign depends on more [...]
