A complete guide to server-side tracking: adapting to the age of cookie-free marketing
Server-side tracking (also known as server-to-server) involves moving data collection [...]
The digital marketing blog - page n°15
Native ads vs display: understand the differences to optimize your campaigns
In a digital ecosystem saturated with information, the war for [...]
Conversion Lift Studies: measuring the impact of Facebook ads
With its Conversion Lift tool, Facebook enables advertisers to measure [...]
The importance of female influencers for Instagram
Instagram has just installed a function that allows users to [...]
Effinity certified Facebook Marketing Partner
It may seem like a small detail to you, [...]
Launching an affiliation campaign: how much should affiliates be paid?
It's the big day, you've made the (wise) decision to [...]
Media start-ups: affiliation, an opportunity to build and deploy your strategy
At a time when the momentum around French startups is [...]
Capsule collection: when influencers create products rather than content
A capsule collection? The term "capsule collection" was coined a [...]
Effinity certified by Google and IAB Europe
Highly proactive on the subject of RGPD for several months [...]
Publishers’ Challenge: motivate your affiliates!
It's no secret that companies with a sales force (internal [...]
