TikTok Shopping Ads: new advertising formats
TikTok is taking another step forward in its drive to [...]
The digital marketing blog - page n°12
Facebook Advantage+: automate conversion campaigns
Automation is a strategic objective for various advertising platforms. Now [...]
3 new features for automatic ad extensions on Google Ads
Google Ads has announced three changes to its automated ad [...]
Google Ads: migration from Google Shopping to Performance Max campaigns
Announced by Alphabet at the beginning of 2022, Smart Shopping [...]
Instagram Ads: tag your products in your ads
Méta has made an important update to advertising campaigns on [...]
Lead forms: boost your lead generation on Google and social networks
In the race for digital acquisition, every second of loading [...]
3 best practices to keep your affiliates on their toes!
Affiliation is benefiting from a very favourable context. There are [...]
Google Discovery Ads: a mobile experience similar to that of social networks
Discovery Ads are Google Ads that offer a mobile-only, conversion-optimized [...]
Network labeling: transparency and quality with Effinity
The relationship between advertisers and network affiliates has long suffered [...]
Performance Center, at the heart of your partner network management
After months of hard work by our R&D team, we [...]
