The alliance of acquisition and personalization: interview with Marion Varamo
If activating the right affiliation levers is essential for generating [...]
The digital marketing blog - page n°11
Spotify x Effinity: Audio advertising, speak to your customers’ ears!
On March 21, 2023, Spotify and Effinity organized a joint [...]
Afiliate marketing 2026: the guide to monetizing your content
Monetizing a website, blog, or social community is the biggest [...]
Our programmatic display algorithms enable us to score a surfer’s intention for a brand.
Programmatic display refers to the automated buying and selling of [...]
The Responsible Influence Certificate, the key to ethical influence!
Is influence, as the new far-west of advertising, on its [...]
Interview: converting abandonment audiences with Uzerly
In e-commerce, capturing attention is a first victory, but transforming [...]
Interview: how Widilo boosts acquisition and loyalty through cashback
In today's performance marketing ecosystem, channel diversification is crucial to [...]
Meta Advantage+: spending limits on existing customers authorized
It is now possible to (partially) personalize spending on the [...]
“Le Parisien positions itself as a business generator by reaching out to new customers”.
Le Parisien is a major player in content commerce in [...]
“Consumers want to have a positive impact on the planet”.
Every week, Effinity puts the spotlight on a partner. The [...]
