Our programmatic display algorithms enable us to score a surfer’s intention for a brand.
Programmatic display refers to the automated buying and selling of [...]
The digital marketing blog - page n°11
The Responsible Influence Certificate, the key to ethical influence!
Is influence, as the new far-west of advertising, on its [...]
Interview: converting abandonment audiences with Uzerly
In e-commerce, capturing attention is a first victory, but transforming [...]
Interview: how Widilo boosts acquisition and loyalty through cashback
In today's performance marketing ecosystem, channel diversification is crucial to [...]
Meta Advantage+: spending limits on existing customers authorized
It is now possible to (partially) personalize spending on the [...]
“Le Parisien positions itself as a business generator by reaching out to new customers”.
Le Parisien is a major player in content commerce in [...]
“Consumers want to have a positive impact on the planet”.
Every week, Effinity puts the spotlight on a partner. The [...]
2022, e-commerce continues to grow!
It's a ritual... Every year, Fevad publishes its assessment of [...]
Offer the right product to the right consumer through precise targeting
In an e-commerce landscape where competition for visibility is fierce, [...]
“Informing our readers about innovation and helping them with their purchases”.
In a digital ecosystem with a plethora of technological offerings, [...]
