Every week, Effinity puts the spotlight on a partner. The aim is to showcase the variety and richness of our network. This week, Estefania Leps-Fajardo, head of retailer partnerships at Click2Buy, answers our questions.
Can you tell us about your company and its services?
Founded in 2013, Click2Buy is a European company pioneering the Where to Buy solution. Click2Buy’s Where to Buy solution not only helps brands convert traffic across all their communication channels, but also gives them access to a comprehensive, information-rich data platform on their customers’ behaviors – from the moment they arrive on their product page through to purchase on a retailer’s site.
How would you define your role in the conversion/loyalty chain?
Our solution serves as a gateway between brands and retailers – by integrating Where to Buy on its site, a brand can send qualified traffic directly to a point of sale (digital or physical store), while collecting purchase data.The role of our solution in the conversion chain is to facilitate the purchasing process for consumers, by providing them with clear and precise information on the availability of the products they are looking for. Our solution simplifies consumers’ lives by offering them an exceptional shopping experience. By quickly converting prospects into loyal customers, it helps brands build strong relationships with their customers. Imagine a seamless shopping experience – that’s what our solution makes possible.
Can you describe a successful operation you carried out with Effinity on behalf of an advertiser?
In the household appliances sector, Rakuten is a very important retailer for most of our customers. We needed a way to integrate and display Rakuten with fresh data. With Effinity, an affiliate marketing agency, retrieving information via affiliation links/product catalogs was simple and fluid, and one of our customers was able to send an additional 10k qualified visits to Rakuten, which represents very significant incremental sales. Find out more about Click2Buy
