After just a few months of using Facebook Ads, many advertisers are questioning the effectiveness of their strategy, whether deployed in-house or with a specialized partner. Their brand’s lack of track record on this medium means they don’t have sufficient benchmarks to judge the relevance of their presence. To meet this growing demand, Effinity has developed a Facebook Ads account audit methodology. The aim is to assess whether the account is applying current best practices to optimize campaign results. To carry out this audit, 5 key points are scrutinized.
5 analyses of your Facebook Ads account
1) Analysis of overall Facebook Ads campaign strategy
This involves a general analysis of your presence, to ensure that your strategy is in line with Facebook Ads best practices.
2) Analysis of Facebook Ads account structure
The structure of your account is essential to take full advantage of the opportunities offered by Facebook Ads. It must enable you to analyze performance and make the right decisions for your campaigns.
3) Analysis of Facebook Ads audience segmentation finesse
Audiences are at the heart of Facebook Ads. They offer a wide range of targeting possibilities, on which campaign results depend. Our audit will show you whether you’re reaching the right people, whether you’re using all the targeting possibilities on offer, and whether you’re employing A/B or split testing.
4) Analysis of Facebook Ads campaign timing
This part of the audit focuses on determining whether your campaign settings and budget are in line with your marketing objectives (low or high activity periods, need for traffic, brand awareness or ROI)?
5) Analysis of Facebook Ads advertising media
Facebook Ads offer a wide range of advertising formats. Depending on the phase of the buying cycle (discovery, consideration, conversion, loyalty), it’s best to favor some over others. Our audit will help you determine whether the ad formats you’re using are relevant to your objectives.
Based on the extensive expertise of our Facebook Ads agency teams, acquired by supporting numerous customers in their social networking presence, this free audit will enable you to highlight any areas for improvement and optimization of your strategy.
