Every week, Effinity puts the spotlight on a partner. The aim is to showcase the variety and richness of our network. This week, Bana Othmane, CEO and co-founder of Uzerly, answers our questions?
Can you tell us about your company and its services?
Uzerly offers a SaaS solution that is unique on the market, enabling the management of all retargeting levers: display retargeting, email retargeting, OnSite retention and Rich Communication Services.
The company has been in existence for almost 10 years, and today employs around 30 retargeting experts.
Uzerly was created with the sole aim of maximizing conversion rates on our advertisers’ sites and thus increasing their sales, by adopting a strategy of optimizing and minimizing advertising pressure, thanks to a scoring system that qualifies user intent in real time.
Founded by Othmane Bana and Igor Schlumberger in 2013, Uzerly is a company 100% self-financed. We specialize in on-site and off-site Remarketing. Our philosophy, a team committed to its values: passion, challenge and commitment.
How would you define your role in the conversion/loyalty chain?
Thanks to our four retargeting solutions (display, e-mail, OnSite and RCS), we offer our advertisers the possibility of interacting with their abandonment audience in an intelligent and controlled way.
For the consumer, Uzerly offers relevant browsing services and reminders at the right moments. For example, in its range of solutions, Uzerly offers wishlist 2.0, accessible to all web users (logged in or not), available at each visit, and accessible directly in their mailboxes. As a result, the usage rate of our wishlists is now 5 times higher than that of a traditional wishlist.
At Uzerly, our mission is to give our advertisers back control over the frequency and means of communicating with their abandonment audience. Optimal use of our solutions can reduce advertising pressure by 30% and increase sales by an average of 75% through retargeting.
Can you describe a successful operation you carried out with Effinity on behalf of an advertiser?
In 2020, Go Sport called on us to implement our Email Remarketing solution, via the Effinity affiliation platform. The company was looking for support in its strategy to reduce the number of abandoned shopping baskets.
Uzerly helped to increase the performance of Go Sport campaigns, thanks to its Email Remarketing solution, which consists in sending reminders to Internet users who have not finalized their shopping baskets. Uzerly’s support and expertise enabled Go Sport to achieve excellent results over the first 9 months of collaboration, with a conversion rate of over 8.75% on the Email Remarketing system, equivalent to 4,400 shopping baskets recovered. and sales of over €290k.
Discover it on Uzerly . And to discover another example of a successful affiliation operation.
