Effinity has signed a strategic agreement with Earthmark, enabling its partners to make it easier for users to make responsible purchasing decisions. And to top it all off, Earthmark is offering Effinity partners a reduced rate. Here’s how it works.
Sustainability is increasingly important to consumers. According to eMarketerAt least 45% of the world’s shoppers want to choose brands that emphasize circular and sustainable practices. But there is one major obstacle to more conscious choices: the effort needed to sort out and verify brands’ sustainability claims.
Yet today, it’s easy for consumers to make more informed purchasing decisions. With EarthmarkWith Earthmark, they benefit from reliable information and a high level of trust, enabling them to assess the environmental performance of brands and make choices based on the sustainability of the products they buy.
B2C platforms struggle to communicate sustainability to users
It can seem almost impossible to form an opinion on the impact of a brand or product, amid the confusion caused by greenwashing, the proliferation of eco-labels and the jargon surrounding carbon impact. So it’s hard to assess a brand’s real impact (good or bad!) on the environment. A recent survey conducted by Dentsu and Microsoft revealed that 42% of respondents wanted “clear and comparable information” on the carbon footprint of products and advertising, and 34% said they were looking for an independent audit to validate green claims.
That’s why we’re delighted to announce our new strategic partnership with Earthmark, a company specializing in climate technologies. Especially since this partnership will result in a time-limited discount for Effinity partners.
Who is Earthmark and what does it do?
Earthmark’s mission is to enable consumers to make informed decisions based on clear and comparable environmental data. The company gathers global data from verified, reliable and published sources and translates it into a single environmental score. It then partners with third-party platforms (such as publishers Effinity!) to integrate its scoring system into existing customer journeys.
Depicted as a simple five-leaf score, ranging from 0 to 5, a brand’s Earthmark indicates its performance from an environmental point of view. A one-leaf score represents companies that operate “as usual” with little or no effort to mitigate climate change, while a five-leaf score represents companies that optimize positive impacts through responsible business practices.
Earthmark’s tools search the vast array of third-party verified certifications and databases to ensure that the results they present are the most up-to-date, trustworthy and robust information available. They take into account the company’s sector of activity and size, current and future environmental performance (i.e. emissions, carbon footprint intensity and zero-carbon targets), as well as selected third-party certifications, to obtain an accurate and representative picture.
Publishers and advertisers can partner with Earthmark through Effinity
Partnering with Earthmark allows you to integrate environmental performance into your platform(s), empowering your users to make informed decisions and improving metrics such as conversions, average basket and bounce rate. And as good news never comes alone, you benefit from reduced rates as an Effinity partner when you register with us.
Brands working with Effinity, such as Carrefour, Rakuten, Lebara and Pandora, are already included in Earthmark’s database of over 12,000 companies. Thanks to this partnership, our partners can promote transparency to their users by presenting their own environmental performance, as well as that of other brands, on their platform. For example, if your platform hosts several products from different brands, Earthmark enables your users to compare their respective environmental performances, in the same way as they can compare other factors such as price, trust and popularity.
To take advantage of this offer, here’s how it works:
- Visit us on Effinity x Earthmark to complete your information (including your EffiID).
- Earthmark will contact you with the next steps.
- Once everything’s done, access to the API lets you showcase brands’ environmental performance on your platform(s)!
Do you have any questions? Contact hello@earthmark.io
