Every week, Effinity puts the spotlight on a partner. The aim is to showcase the variety and richness of our network. This week, Yalan Li, Head of Account Manager at ECENTIME, answers our questions. ECENTIME? It’s a shopping guide dedicated to the Chinese community in Europe.
Can you tell us about your company and its services?
ECENTIME came into being in 2018. It’s a shopping guide and a good living guide dedicated to the Chinese community living in Europe to enable them to “shop like a local” and “share a quality life”. Indeed, many Chinese people live in Europe today, but because of the language barrier and cultural differences, they don’t enjoy or consume as much as they’d like. So, the idea with ECENTIME is to connect qualified brands, products and services with this Chinese population, via a daily shopping list and product recommendations.
How would you define your role in the conversion/loyalty chain?
Our solution is a combination of content, influencer and performance marketing, which is playing an increasingly important role today. ECENTIME is the unique platform that helps brands precisely target the Chinese community in Europe.
Can you describe a successful operation you carried out with Effinity on behalf of an advertiser?
We work with a beauty advertiser in affiliation with Effinity. He gives us a consistent CPA for a content publisher, which ensures long-term visibility for us. What’s more, he reserves an additional MEA package for certain periods for major campaigns. Working with this advertiser is a win-win situation.
