For several weeks now, we’ve been talking to you about defending companies’ purchasing power. It’s a subject that’s close to our hearts in a context that everyone knows to be tense. The idea came to us at the end of last year, when we were wondering how Effinity could contribute to improving its customers’ purchasing power. So we didn’t start a revolution, just collected the best practices already tried and tested in digital acquisition, but not always implemented. These measures enable us to achieve better results for equivalent budgets. Which is one of the major challenges of 2023! That’s why we’ve selected the 10 most effective measures. You can watch the webinar we produced on this subject, which details each of the measures.
From theory to practice: customized workshops
The feedback we received following the webinar mainly concerned questions about how to implement these measures. We therefore felt it important to offer those who wished to participate in personalized, one-to-one practical workshops with an Effinity expert. The idea is to work “in real-life conditions”, taking your own situation as the basis for the workshop. Although analyzing your digital coverage could be a topic, we have selected three workshop themes:
-
How to harness the potential of Customer Lifetime Value?
-
- Objective “Purchasing power”: Focus on the most profitable customers
- Workshop content
- Distinguish between an order and a customer: not every order is a customer, and even less so a high-value-added customer.
- ROI analysis: which partners generate the best CLTV customers?
- Implement a half-yearly sales analysis to determine the levers/partners that generate customers over the long term
- Prioritize the levers that bring in profitable customers
I would like to register for this workshop
-
How can we refine our audience processing?
-
- Objective “Purchasing power”: Focus on the most profitable audiences
- Workshop content
- Audience analysis by source (whishlists, discount codes, theme sites, comparators, etc.)
- How to prioritize audiences for reworking on Instagram, Facebook, Google, Display network, remarketing, etc.
- How to focus budgets on priority audiences for better conversion
I would like to register for this workshop
-
How can you increase your share of voice in your territory of legitimacy?
-
- Objective “Purchasing power”: Focus on the most profitable products
- Workshop content
- What products are your customers looking for?
- Are you maximizing your share of voice on these products?
- How well do you cover the different search results zones for these products or product universes?
- Google shopping direct and indirect – Google ads – SEO – Guides and portals that stand out in SEO
- What are the key sites in the universe where you need to be present?
- Do you have an optimal presence in this universe before moving on to universes where consumers expect you to be less present?
I would like to register for this workshop
The aim of these personalized workshops is to “stick” to your situation, based on your product universes, your audiences and your customers, with the aim of leading to concrete applications that will have an impact on your results. These workshops are therefore an opportunity to take a little time to take your head off the wheel and find solutions to optimize the effectiveness of your digital acquisition actions. At least, that’s how we see it! If you’d like to take part in one or more of these workshops, let us know by filling in the dedicated form by clicking on the buttons above, or by following this link. We’ll get back to you shortly to arrange a date together.
