Public: advertisers // Difficulty: easy.
In 2017, according to Fevad, over 86% of intentional shoppers said they would buy online during Black Friday and Cyber Monday. While the number of participants increases every year, sales in France jumped by more than 35% in the week leading up to this global event. French consumers spent over 910 million euros at the 2017 event. And following the same pattern, we can predict spending in excess of one billion euros in 2018. Between purchases and strategic promotions, consumers and retailers alike are working hard to make the most of this day of great sales. The challenge is to understand the intentions of online shoppers, so as to meet their expectations while achieving your company’s objectives. So how does France perform on Black Friday, and what new strategies are being put in place? Learn more with this infographic from coupon specialist Savoo.
