Are you a Twitch streamer, regularly creating content and looking to diversify your revenue streams? You’re probably already familiar with the Twitch affiliate program, which allows you to generate revenue via subscriptions, bits or ads. But have you thought about taking traditional affiliate marketing a step further? ? This alternative approach to official Twitch affiliation lets you monetize your Twitch audience without advertising, by collaborating directly with brands and recommending relevant products or services via tracked links.
What is traditional affiliate marketing on Twitch?
Affiliate marketing involves promoting products or services via tracked links provided by affiliate platforms such as Effinity, or directly by brands. Every time a member of your audience clicks on one of these links and makes a purchase or performs a specific action, you earn a commission. It’s a proven method of generating passive income while offering value to your community.
For example, registering on the Effinity platform is free, and gives you access to hundreds of affiliate programs from brands in all sectors. And to generate revenue, it’s not so much the size of your community that counts, but rather its commitment. So affiliate marketing for streamers is open to all.
And you can view your results on a dashboard that lets you see click data, transactions, commissions earned, and more.
Good to know, if you use Youtube, you can also monetize your content via affiliation.
Why integrate traditional affiliate marketing into your Twitch stream?
1. Diversify your sources of income
Don’t depend solely on Twitch revenue. Affiliate marketing allows you to create a new source of income by recommending products that you like and that match your audience’s interests.
2. Strengthen your credibility
By sharing products you actually use and enjoy, you build trust with your community. Your authenticity becomes a major asset in your monetization strategy.
3. Offer relevant content
Offer products or services in line with your viewers’ interests. This enriches your content and meets the expectations of your community.
4. Control your speech
Unlike forced advertising, you choose how and when to present affiliate products. This allows you to integrate these promotions naturally into your content.
5. Higher earnings potential
Affiliate commissions can sometimes surpass the income generated by traditional advertising, especially if you target high-value-added products.
How do you integrate affiliate links on your Twitch channel?
1. Chain description (Bio)
Use this space to present your partners and include relevant affiliate links. Be transparent by indicating that these are affiliate links. You can also indicate that the income generated by your affiliate links helps you to purchase your material and improve your channel.
2. Information panels
Add panels below your video player to highlight specific offers or partners. Include attractive visuals and clear descriptions.
3. Live chat
Share your affiliate links in chat, especially when talking about a product. Use bots like Streamlabs or StreamElements to automate this process.
4. Oral mentions
When you use a live product, mention it and invite your viewers to consult the links available in your description or via specific commands in the chat.
5. Overlays (in moderation)
Integrate partner logos discreetly into your overlays, taking care not to overload the screen. Always redirect to the description or chat for clickable links.
6. QR Code
You can also turn the affiliate link into a QR code and embed it in your video stream, allowing viewers to scan it with their mobile and instantly access an advertiser’s offer or product page.
Tips for successful affiliate partnerships
- Choose relevant partners Only recommend products you know and that match your community’s interests.
- Be transparent Clearly inform your audience about the use of affiliate links.
- A natural fit for promotions Avoid forced product placement. Present product benefits in the context of your stream.
- Vary your approaches Alternate between oral mentions, chat shares and panel information to keep your audience engaged.
- Analyze your performance Use the tracking tools provided by your partners to assess the effectiveness of your campaigns and adjust your strategy accordingly.
- Build lasting relationships: focus on long-term partnerships based on trust and shared goals.
Tools to make your Twitch affiliate marketing easier?
Affiliate marketing platforms such as Effinity offer customized tools for content creators, including :
- Tracked link generators Easily create personalized affiliate links.
- Performance dashboards Track clicks, conversions and commissions in real time.
- Access to a network of brand partners Find products and services aligned with your content and community.
By integrating traditional affiliation into your Twitch strategy, you can diversify your income while reinforcing the value you bring to your community. Choose relevant partners, be transparent and naturally integrate promotions into your content to maximize the impact of your affiliate efforts.
How do you sign up and start monetizing your Twtich channel with Effinity?
Ready to generate revenue with Effinity? Joining our platform is quick and easy! Here are the steps to follow:
1 – Access the registration form via this link
2 – Fill in your contact details: first name, last name, email, telephone and language of communication.
3️ – Define your activity by selecting the typology that best matches your content.
If you want to affiliate your Youtube channel, simply select the “Content & Influence” activity, then “Youtube & Twitch”.
4 – Add the details of your Effinity account: your country(ies) of distribution, your theme(s), a presentation (activity, audience…) and select the network(s) you wish to affiliate with by specifying the url.
One last look before submitting your entry:
Once your application has been submitted, our team will review it. If it’s approved, you’ll receive an email enabling you to finalize your registration in just a few additional steps:
1 – Create your login details (username and password).
2 – Fill in your administrative details to activate your account.
Now you’re ready to monetize your Twitch audience with Effinity!
If you have any questions or need any help, please don’t hesitate to contact us at effilie@effinity.fr.
