A successful influencer campaign requires a great deal of listening (to the customer’s needs and objectives), creativity (to develop attractive concepts) and interpersonal skills (to convince influencers). All true, but incomplete… because you also need a lot of data! Especially when it comes to sourcing influencers. That’s why we’ve chosen to team up with a technology partner who’s an expert in the field: Kolsquare.
Over the past five years, Effinity has developed recognized expertise in influencer marketing, with customer references including Becquet, Orange Business, Homair Vacances and Prismashop. With this partnership, we’re further strengthening the effectiveness and impact of our influencer campaigns!
Why partner with Kolsquare?
Kolsquare is a SaaS platform that functions as a database integrating accurate, measurable information from thousands of cross-platform opinion leaders. It’s also an independent French company, founded in 2018, expanding its model across Europe and the world, with a commitment to promoting ethical online behavior. So many reasons (and a few more that you’ll discover below), which make sense of the partnership between Kolsquare and Effinity. A partnership based on shared objectives and common values.
Why is data important in influencer sourcing?
When designing a customized influencer strategy, based on each customer’s objectives and targets, the selection of influencers is of paramount importance to the success of the campaigns.
Choosing the right influencers requires numerous indicators, both quantitative and qualitative. And with the multiplication of influence media and the number of influencers, this task is becoming increasingly complex. Influencer sourcing has become a profession in its own right.
Our partnership with Kolsquare provides us with invaluable information that enables us to offer our customers relevant selections that meet their expectations and effectively reach their target audiences.
A dedicated influencer sourcing tool
Kolsquare facilitates the sourcing of our influencer campaigns by providing us with a comprehensive database of influencers and highly advanced technology for making selections. The platform enables us to :
- list all influencers with more than 5K followers, in 180 countries, on the following social networks: Instagram, TikTok, Facebook, Youtube, X (formerly Twitter) and Snapchat.
- over 100 filters for analyzing profiles and audiences, in particular for selecting responsible influencers who hold certifications such as ARPP’s Certificat d’Influence Responsable and who comply with current legislation.
- benefit from a comprehensive search engine by keywords, mentions, hashtags, emoji, etc., and even in various languages.
- access a wealth of information on influencers (biography, profession, location, language, interests, etc.), their content over the last 18 months, their statistics (performance, audience, engagement rate, etc.), and their audiences (credibility rate, location, age, gender, interests, etc.).
Thanks to all these functionalities, our searches are faster and more personalized, offering our customers a wider range of profiles corresponding to our recommendations. What’s more, it allows Effinity’s Influence teams to devote the time they need to campaign design, implementation and results analysis, to identify areas for improvement in future campaigns.
If there was only one thing to remember?
Effinity’s influencer platform , combined with Kolsquare’s advanced technology, provides the best influencer profiles to design creative, high-quality and highly effective influencer campaigns!
Mis à jour le 20 April 2025
Related Posts
Mis à jour le 20 April 2025
