Affiliate marketing software means a lot of technology
Affiliate marketing is a key digital marketing discipline that relies on advanced technologies to maximize its effectiveness. At the heart of this model lies a set of sophisticated technological tools, essential for managing and optimizing every aspect of campaigns.
For example, tracking, or performance tracking, makes it possible to measure precisely the actions carried out by users, whether it’s a click, a sale or a registration. This technology ensures that each affiliate partner is fairly remunerated for their contribution.
Compensation management, another critical component of affiliate marketing, also relies on automated systems to calculate and pay out commissions to partners. These tools offer total transparency and unrivalled accuracy, ensuring that every transaction is correctly attributed.
Outsourced affiliation software for advertisers, publishers and agencies
This is the most common use for our customers, who want the day-to-day support of our affiliation experts.
Advertisers
Effinity offers an affiliation platform designed to optimize your marketing campaigns. This solution allows you to easily create, manage and track your affiliate program, effectively connecting your brand to a diverse network of partners.
Thanks to our advanced tracking tools, you can measure performance precisely, ensure transparent remuneration and maximize your return on investment.
When you choose Effinity’s affiliation platform, you benefit from reliable technology and expert support to help you achieve your growth objectives with high-performance, profitable partnerships.
Publishers
Effinity offers you a powerful and accessible affiliation platform, giving you the opportunity to effectively monetize your audience. By joining our network as an affiliate publisher, you gain access to a wide range of attractive offers from recognized brands, tailored to your content and audience.
Our platform offers precise, real-time tracking tools, guaranteeing you fair and transparent remuneration for every conversion generated.
Thanks to our affiliation platform, you can develop your revenues, benefiting from dedicated support to optimize your performance and develop lasting partnerships.
Agencies
Effinity offers an affiliation platform specially designed for marketing agencies wishing to offer this service to their clients.
Using our solution, you can easily launch and manage customized affiliate programs, tailored to the specific needs of each of your customers.
Effinity’s platform offers advanced tracking and reporting tools, enabling you to measure performance accurately and maximize your return on investment. When you choose Effinity, you benefit from advanced technology and the support of our experts.
In-house affiliation software for advertisers, publishers and agencies
An ideal solution for players who want to work independently, while benefiting from up-to-date technology and personalized support and development.
Affiliate software for advertisers
Your immediate operational benefits
- A tracking with and without cookies, multidevice and multipoint.
- Know and pay the various contributors. Billing management.
- Management of all media, by brand, by campaign, etc.
- A search module within Effinity’s network of 45,000 affiliates.
- Set up challenges, communication module for publishers, mailing.
- A more efficient and responsive relationship with your partners.
Affiliation software, features that simplify your daily life
Product flows
Track and optimize the performance of your catalogs, product by product, on the different acquisition channels.
Your objective: to group your different product feeds so as to standardize them according to your needs, and to be present on the biggest audience hubs.
Our solution: with our flow management system, you have the power to configure your flows according to your needs.
Advantages :
- Standardization: audit and analysis of product flows, and adaptation to the specific features of each lever.
- Optimization: rewriting and optimization of descriptions, and completion of missing fields.
- Profitability: creation of product groups and auctions, profitability tracking and ROI management.
Tag management
Simplify management of publisher tags
Your objective: quickly and easily add tags from publishers in your network to your site.
Our solution: our ContainerTag is a container tag (or master tag) that encapsulates editor tags. You only need to place a single tag to call multiple editors.
Benefits
- Save time: don’t wait for your technical department to get back to you each time you install a new editor tag. Install the ContainerTag once, and manage directly the editor tags to be added or removed.
- Fast loading: don’t slow down your site’s loading time. Our ContainerTag is asynchronous and optimizes page display time.
Billing management
Simplified management of financial flows with your publishers
Your objective: to relieve your accounting department of the onerous task of managing the financial aspects of affiliate or advertiser commissions.
Our solution: we take care of financial flow management from A to Z.
Advantages: every month, we generate calls for invoices and pay commissions to all your publishers.
Affiliate management
Perfect control over your couponing affiliates
- Display promo codes that adapt to the user’s shopping cart.
- Evaluate whether your coupons bring you traffic or help you convert.
- Pay a single publisher for all uses of its dedicated code.
Fine control of your emaileur affiliates
- Master the marketing pressure associated with your brand.
- Preview and validate your shipments directly from the platform.
- Customize your affiliates’ domain names.
Affiliate marketing software for publishers
Your immediate operational benefits
- Don’t use multiple platforms to diversify your advertisers.
- Impose your tracking system on advertisers.
- You can work with whomever you like, without the constraints of an affiliate program.
- Turn your autonomy into a commercial advantage.
- Create your own network of advertisers in your field.
- More sales, with less deduplication and more advertisers.
The advantages of internalizing advertiser relations
- Use your technology to establish a strong relationship with advertisers
- Access advertisers other than those offered by affiliate platforms.
- Benefit from indicators relevant to your business.
- Generate advertiser invoices and manage reminders.
- A dedicated technical team for customized development.
- Real-time insight into campaign effectiveness.
Total control over your commercial relationship
- Management of multiple formats, integration of links, native advertising, etc.
- Integrated ad serving tool for intelligent distribution.
- Tracked event pricing for better budget control.
- Each month, we generate an invoice for the commissions generated for your advertisers.
Affiliate software for agencies
Your immediate operational benefits
- You have total control over the composition of your affiliate network, which you can segment according to your customers’ needs.
- You take charge of managing and optimizing your customers’ campaigns, as well as validating transactions.
- You have a real-time view of campaign performance, so you can act quickly to adapt them.
An à la carte solution tailored to your needs
A simple, customizable interface
Clear and uncluttered, the interface is designed to facilitate day-to-day use, with easy-to-read, illustrated data.
Several customization options are available:
- Affiliated extranet and advertiser in your colors
- Publisher registration form for your network
- Dedicated tracking domain
- Customized reporting
- Dedicated emailing domain
- Customizable automatic e-mails
- Modification of general terms and conditions
Advertiser management
You can manage several advertisers, with personalized and separate access for each one.
- Specific access for your advertisers
- They follow their campaigns
- They create their own customized reports
Manage your advertisers’ campaigns and media
Campaign management
- Create as many campaigns as you like.
- Make them visible or not to your network of publishers (dedicated campaigns).
Media management
- Put media online: banner, text link, mailing kit, product catalog, sales promotion…
- Make them available to a specific editor (dedicated support), or to all editors in a campaign.
Partner management
You can subscribe and unsubscribe publishers with a single click, and recruit new publishers via a relevant suggestion engine.
The publisher extranet enables affiliates to :
- Apply to campaigns
- Recover tracked media
- Access their statistics
Expand your agency’s range of services
Quickly and easily add tags from publishers in your network to your advertisers’ sites.
With ContainerTag, you have a tag management tool that simplifies the implementation of tags from your publisher partners, without the need for your technical teams to intervene on your advertisers’ sites.
Track and optimize the performance of your advertisers’ catalogs with our product flow management solution.
You optimize and track the performance of your e-marketing campaigns, product by product, on the various acquisition channels: comparators and shopping guides, social shopping, retargeting, email retargeting, Facebook, marketplaces, etc.
Features that make all the difference
Emailing
- Control marketing pressure with email database deduplication.
- Preview and validate your shipments after proof approval
- Customize your affiliates’ domain names
Couponers
- Measure engagement to know the contribution of coupon sites
- Don’t pay for CRM codes through blacklisting
- Pay a publisher for all uses of its dedicated code
Customized brackets
- Display a coupon code on the coupon site that adapts to the user’s shopping cart, thanks to the dynamic coupon code.
- Push a specific product with the “Offer of the Day” banner
API
- To publishers: programs, links, feeds, offers, programs, transactions, reporting, etc.
- To advertisers: reporting, transactions
Monitoring commissions
- Minimum guaranteed by automatic commission calculation
- Add a fixed amount, positive or negative
- Apply quotas to selected publishers
Affiliate recruitment
- An affiliate search module, enabling you to send an email to our database of publishers
- Benefit from our qualification work, targeting by typology, by country, by type of remuneration, etc.
