B2B affiliation: the advantages of a specialized agency
In the professional world, B2B affiliate marketing is proving to be a powerful and effective lever. Thanks to a structured approach based on a network of partners, B2B affiliation helps to expand your sales network while optimizing your marketing costs.
At Effinity, we understand the unique challenges of the B2B sector and offer customized affiliate solutions to help your company achieve its growth objectives, whether it’s generating leads or making sales. Unlike some marketing campaigns, B2B affiliation offers a sustainable solution aimed at supporting your company’s long-term growth.
Our experts are committed to working with you every step of the way to set up and optimize your B2B affiliate program. They work closely with you to understand your unique needs and design a customized strategy that meets your business objectives.
Why opt for B2B affiliation?
B2B affiliate marketing offers many advantages that can transform the way your company operates and develops in its market.
How to set up a B2B affiliate program?
Building a successful B2B affiliate program requires careful planning and strategic execution. Here are the key steps to getting your affiliate program off the ground.
Choosing an affiliation platform
Choosing the right affiliate platform is crucial to the success of your program. Opt for a specialized B2B platform, like Effinity, that understands the nuances of your industry and offers features tailored to your needs. A good platform should provide you with personalized support, an extensive network of B2B partners, analysis tools, performance tracking options, and a user-friendly interface for managing your partnerships.
Selecting the right partners
The selection of affiliate partners is a decisive step in the success of your program. Our B2B affiliate experts will help you select partners who share your vision and values, and who have a relevant audience for your products or services. The B2B partners in our affiliate network have been selected for their credibility, commitment and ability to generate tangible results.
Setting attractive commissions
To attract and motivate your affiliate partners, it’s essential to set attractive commissions, whether CPA (cost per action) or CPL (cost per lead). Our B2B affiliate experts can advise you on how to ensure your commission structure is competitive and in line with industry standards. By offering fair and attractive financial incentives, you encourage your affiliates to invest more in promoting your brand.
5 approaches to reach all your B2B audiences
Effinity has put in place a methodology based on five approaches, which allows you to take stock of your audiences, the levers available and the placements on which to position yourself, to make sure you don’t miss out on any opportunities.
Targeting approach
Thanks to a targeted approach, we can reach the specific profiles we wish to reach using various available levers such as emailing, display, native ads, SMS, personalized prospecting, and DOOH (Digital Out-Of-Home). Targeting can be socio-demographic, behavioral, interest-based, retargeting, via databases (BDD), or through the use of similar profiles (lookalikes). These levers offer different remuneration models (CPM, CPC, CPL, CPA) and great flexibility in budget management.
Contextual approach
The contextual approach aims to position the brand on sites dealing with themes aligned with the product or service on offer. This enables the brand to be present where the prospect is looking for information before making a purchasing decision. We can use a variety of content and visibility media to reinforce this strategy.
Referencing approach
In this approach, the advertiser is positioned on sites where users are looking for specific services, products or offers. Several levers are available, such as buying guides, good deals and price comparison sites. These sites complement users’ sources of information before they come into contact with a brand.
Community-based approach
The community approach positions the advertiser in groups centered around a common interest. It’s a key space for getting the word out about your brand by collaborating with opinion leaders in tune with your target audience.
Brand-to-Brand approach
Brand-to-Brand allows you to propose your offer via another advertiser in a win-win partnership. You benefit from the partner brand’s reputation, reach your core target, and generate interest.
The right strategy for optimizing your B2B affiliate program
Once your affiliate program is up and running, it’s important to continually optimize it to maximize performance.
Collect and analyze program data
Our B2B affiliation platform integrates analysis and reporting tools to continuously measure the success of your affiliation program. Thanks to our tracking tool, we offer you permanent visibility of your affiliates’ performance, their respective contributions to achieving your objectives, and the resulting return on investment.
Optimizing affiliate performance
Our B2B affiliation experts closely monitor the performance of your affiliates to identify those who are generating the best results. They analyze their promotion methods, their communication channels and their impact on your sales or leads. By rewarding top-performing affiliates and encouraging partners with potential to continue their efforts, our team aims to maximize the benefits of your program.
Adapt strategies according to results
The results of your B2B affiliate program can vary according to the seasons, market trends and your customers’ needs. Our B2B affiliation experts work with you to adapt your strategies accordingly. By regularly reassessing objectives and adjusting campaigns, they ensure that your program keeps pace with market trends and remains successful.
B2B affiliation with Effinity:
tailor-made support
Sector expertise
With over 10 years’ experience in B2B affiliate marketing, our team has in-depth knowledge of the specifics of this world. We implement best practices to help you seize opportunities for growth.
Network of quality partners
Effinity has a vast network of high-quality B2B affiliate partners, selected for their relevance and performance. Our B2B affiliation platform connects you with the affiliates best suited to your offer, guaranteeing long-lasting, fruitful collaborations.
Advanced tools and technologies
Our affiliate marketing platform integrates advanced tools and technologies to simplify the management of your program. From data analysis to commission management, we take care of everything you need to optimize your marketing efforts and maximize your results.
Personalized support
Our BtoB affiliation experts can provide you with personalized support to answer all your questions, and accompany you every step of the way as you roll out and run your program. Our team is available to provide you with personalized advice, training and solutions tailored to your needs.
Our affiliation platform also offers solutions for…
